Clickable Completes Series A Funding Totaling $6 Million

Business Wire, Dec 3, 2007

Innovative Online Advertising Start-up Attracts Investment from Pequot Ventures, Union Square Ventures, Peter Thiel and Jonathan Miller

NEW YORK -- Clickable (www.Clickable.com), the first Web service to make creating and managing online advertising simple and effective, today announced the completion of its Series A round of investment, led by Pequot Ventures and Union Square Ventures, totaling $6 million. This round included investments from strategic individual investors Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal and Jonathan F. Miller, former America Online Chairman and Chief Executive.

Clickable will use this investment to continue to accelerate product development and support its 2008 public launch as the preeminent online advertising solution for small and midsize marketers. Clickable provides an intuitive experience to view and manage online advertising across a broad range of major advertising networks, while realizing transformational ROI with greater efficiency through simplicity.

This is the second close of a strategic Series A capitalization, completing a financing led by the same institutional investors.

The company also announced the addition of Rick Heitzmann, a Partner at Pequot Ventures to its Board of Directors. Heitzmann is a veteran venture capitalist focused on emerging media and advertising, and data and information services. This follows the recent appointment of Jonathan Miller to Clickable's Board.

"The online advertising industry continues to grow very rapidly, yet a large part of the market has not been addressed due to technology and platform complexity," said Heitzmann. "Clickable beckons a seminal wave of innovation by introducing advertising solutions that deliver unprecedented simplicity, productivity and transparency to marketers. The online advertising industry is convoluted and primed for Clickable's unique, simple yet sophisticated technology and ability to drive superior ROI."

"These seasoned executives and investors are behind some of the Web's pioneering and most successful businesses," said Clickable CEO, David S. Kidder. "Their experience, vision and leadership will help Clickable accelerate its emergence as a key player in the new digital advertising economy."

Clickable is in public Beta. For more information and to apply for membership in the Beta program, please visit www.Clickable.com.

About Clickable, Inc.

Clickable is an online advertising Web service that makes creating and managing search-engine marketing campaigns simple and effective. Clickable provides an intuitive experience to view search marketing performance across a broad range of networks, including Google AdWords, Yahoo Search Marketing, Microsoft adCenter and others.

About Pequot Ventures

Pequot Ventures, which has more than $2 billion in capital commitments, is focused on today's most dynamic startup and growth-stage companies in the technology industry. For over a decade, Pequot Ventures has partnered with talented entrepreneurs to build market-leading companies across a range of industry sectors to create sustainable long-term value. Select investments include: Netgear, Inc. (NASDAQ: NTGR); First Advantage Corp. (NASDAQ: FADV); StubHub, Inc (Acquired by eBay, Inc. (NASDAQ: EBAY)); Netegrity, Inc. (NASDAQ: NETE) / Acquired by CA Inc. (NYSE: CA)); Flarion, Inc. (Acquired by Qualcomm, Inc. (NASDAQ: QCOM); and OutlookSoft Inc. (Acquired by SAP AG (NYSE: SAP)). Pequot Ventures partners with founders and management teams, bringing energy, insight and substantial sector expertise to its portfolio companies to help build competitive, sustainable businesses. Pequot Ventures is headquartered in New York City. For more information, visit www.PequotVentures.com.

About Union Square Ventures

Union Square Ventures is an early stage venture capital fund located in New York City. USV invests in capital efficient, lightweight, web based services that disrupt markets by capitalizing on ubiquitous connectivity and commodity IT infrastructure to deliver differentiated and valuable services supported by innovative business models. USV's current portfolio includes Etsy, TACODA and Indeed, and past investments include FeedBurner (acquired by Google) and del.icio.us (acquired by Yahoo!). www.unionsquareventures.com