FoodNetwork.com Leads All Food-Related Web Sites In Thanksgiving Traffic

Business Wire, Dec 3, 2007

KNOXVILLE, Tenn. -- No matter how you slice it, FoodNetwork.com was the No. 1 recipe site in Nielsen Online's Food & Cooking category for the important Thanksgiving holiday week of Nov. 19-25, 2007. (http://www.foodnetwork.com)

FoodNetwork.com topped 5.2 million unique users during the week. The site also delivered a total of more than 77 million page views for the week, an increase of more than 29 million over the nearest competitor. FoodNetwork.com also led the category in pages per user, total minutes and total session metrics for Thanksgiving week.

The fast growing user-generated recipe site Recipezaar.com, which was acquired by Scripps in July 2007, also had a crowded table for the Thanksgiving holiday. The site had a unique audience of more than 1.6 million for the week according to Nielsen Online. Nielsen Online reports that together FoodNetwork.com and Recipezaar.com attracted 9.7 million total visits, and more than 6.4 million unique users, nearly one-quarter (24 percent) of the total online food-related audience during the Thanksgiving week.

"We know the Thanksgiving holiday is about creating something special. We gave our users seeking recipes and food ideas a virtual buffet of options this year," said Jody Jones, senior vice president of Scripps Networks Interactive. "Users visiting FoodNetwork.com found favorite recipes from the on-air chefs they love - like Alton Brown, Rachael Ray and Paula Deen- along with tips and turkey techniques from the Food Network Kitchens experts. Recipezaar.com users found recipes that everyday experts recommend for the holidays as well as a live forum to ask advice from others if they needed assistance or just wanted to chat."

Scripps Networks Interactive

The award-winning Web sites created and supported by Scripps Networks Interactive are category leaders in the food, home and living space online. The Scripps Networks Interactive properties -- Web sites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com , GACTV.com, Recipezaar.com and HGTVPro.com -- are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.