Next Generation Social Networks-within-Networks Enabled by LiveWorld's SuperGroups Online Community Solution

Business Wire, Dec 4, 2007

eBay Among First Clients of LiveWorld's SuperGroups, with Rich Media and Web 2.0 Features

SAN JOSE, Calif. & LONDON -- LiveWorld, Inc. (OTCBB:LVWD) (www.liveworld.com) a leading social marketing agency, announced its next generation SuperGroups Community solution. The first clients for the innovative new service are eBay (www.groups.ebay.com) and a national sports league.

LiveWorld has been delivering groups services - where members of an online community can create their own public and private sub-communities - for over seven years as part of its industry-leading portfolio of private label applications and moderation services for major brands worldwide. Brands can utilize groups as a means of sub-segmenting their communities and creating affiliate networks.

LiveWorld's SuperGroups takes this application to a new level, enabling brands to connect with and empower their consumers through social networks that provide deeper, richer and more connected experiences.

This next generation SuperGroups service uniquely empowers community members with a wide range of Web 2.0 features, including:

* System-wide or Group specific featuring tools, allowing administrators and group owners to feature groups and members content

* Stylization Options: Allows Group Leaders more customization pertaining to headers/footers/fonts/colors through the use of editing tools (skins/CSS variations to select from)

* Enhanced Photo Album functions, allowing users to upload more photos, preview photos, use slide show and post comments to photos

* Tagging

* Skype Presence Detection (eBay)

* Private Messaging (internal web based messaging system that allows members to send messages to other members of groups they belong to)

* Leaders may tack threads to top of discussion list within groups (sort order manipulation)

* Notification to Leader when someone leaves a group and why they are leaving

* Preview Poll content before posting.

* Allow Multiple Discussion Forums within each group

* Mobile Alerts

* Member-created signature files

* Groups Icon (image) for Group promos, Group Listings & Welcome page

* Storyboards

* Video

* Ability to have Co-Group Leaders

* Quarterly View of Calendar

* Bulk Deletion of Group Members

"Groups within social networks are among the most viral of applications, as members self-select to create their own active subgroups," said Peter Friedman, LiveWorld's Chairman and CEO. "We have created our next-generation SuperGroups to assure that the most advanced and entertaining new Web 2.0 features are available so brands can offer them to their users and keep them engaged."

LiveWorld's SuperGroups solution also includes LiveWorld's groundbreaking next generation moderation tools and data warehouse reporting.

About LiveWorld

LiveWorld is a leading social marketing agency providing Fortune 1000 clients overall social network marketing strategy, brand consulting and site implementation in the social networking and online community world. LiveWorld specializes in private label social networks and online communities, including designing, building, hosting the applications, moderation and community management. Applications and moderation services include profiles, forums, blogs, photos, user video, customer support forums and groups. Services are available in standard or customized packages and as end-to-end solutions or as modular components. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.

With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (The Campbell Soup Company, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Mindshare (telecom client), MEC (consumer electronics client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer packaged goods and pharmaceutical clients) and Wunderman UK (Land Rover).

LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.

LiveWorld "Safe Harbor" Statement Under The Private Securities Litigation Reform Act: