Port City Java Opens New Cafe at NCSU and Announces Corporate Sales Increases

Business Wire, Dec 4, 2007

WILMINGTON, N.C. -- Port City Java is pleased to announce it has opened a new cafe at North Carolina State University. The new cafe is located at the new Carmichael Gymnasium, located on the main campus of the university. This is the second Port City Java to open at North Carolina State University and the fifth Port City Java to open in the Raleigh, Cary, and Durham market. The company is pleased to continue the expansion of the Brand and feels the additional unit will increase the efficiencies of the system in the market.

Port City Java announces its same unit Corporate Cafe sales increased 7.19% in November 2007 over the same period one year ago. Overall Corporate sales increased 23.16% in November 2007 over the same period in 2006. Management is pleased with the results, especially the same unit increases, as it feels positive comp. sales indicate a solid execution of the Brand and concept. Management attributes the positive results to Core Basic Operations execution, consistent Local Area Marketing and its expanded menu of Breakfast Sandwiches.

About the Port City Java[R] Brand

Port City Java[R] is located in Wilmington, NC. The company opened its first cafe in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java[R] has created a specific identity by creating an "all day approach" to sales, through its cafe environment. For additional information regarding Port City Java[R], please visit www.portcityjava.com or email info@portcityjava.com.