Oce Launches Oce JetStream System to Enable Customization for High Volume Direct Marketing Print Applications

Business Wire, Dec 4, 2007

New digital color printing system enables value-added personalization in high volume direct mail marketing campaigns and trans-promotional communications

TRUMBULL, Conn. -- Oce, a global leader in digital document management and delivery, introduces the groundbreaking high-speed Oce JetStream[TM] color ink jet printing systemthat serves direct marketers' demand for high quality personalized print within sizable direct mail marketing campaigns, customer loyalty communications, customer statements and other account transactional documents. As marketing and advertising continue to trend toward varied offers and messages that are personalized for recipients, the Oce JetStream system gives marketers a tool for producing more relevant, targeted print documents.

Few large scale, low cost personalized print solutions are available today. The Oce JetStream system combines a high production speed with excellent image quality to make high quality color output economical for large customer databases and mailing lists. Oce estimates that the Oce JetStream system will provide greater productivity than the limited number of alternative large scale, low cost personalized print solutions currently available can provide.

"We see a dominant trend of businesses employing Customer Relationship Management systems to personalize marketing messages--both online and in print," said Mal Baboyian, President, Oce North America, Production Printing Systems. "Direct marketing and direct mail specifically are growth areas within advertising because their effectiveness in growing sales can be quantified. Personalized, relevant direct mail and the integration of relevant marketing content into transactional documents (called trans-promotional printing) are essential ingredients in marketing campaigns and customer programs that are increasingly expected to show measurable results. With Oce JetStream, Oce applies its heritage of innovation, quality, and reliability in providing a solution that best satisfies the need for marketers to localize or personalize printed messages in high quality color."

As telemarketing has been restricted by "do not call" legislation, direct mail marketing has grown in volume and value. When marketers use customer databases to personalize messages and offers, direct mail and trans-promotional documents increase in relevance to their readers and in value to marketers. Oce workflow software and digital printing solutions, which include one of the broadest product arrays in the industry, facilitate this trend through high quality output, reliability and low cost of ownership.

The new Oce JetStream system is distinguished by total flexibility as well as raw speed, including a system configuration that boasts a capacity of more than 60 million pages per month. Oce JetStream system incorporates Oce DigiDot[TM] ink jet technology, which generates small, variable drop sizes resulting in higher quality images and higher quality, localized or personalized printed offers, direct mailers and trans-promotional statements. Print service bureaus, graphic arts operations, lettershops, offset printers and other commercial and corporate printers that print for marketing campaigns or routine customer communications are prospective Oce JetStream system users.

"Driven by personalized direct mail and transpromo applications, increases in digital color print output are projected to be in the billions of pages," said Noel Ward, Executive Editor, On Demand Journal. "To tap into that, data centers, service bureaus, and others in the direct mail and transactional segments are eager for full color and greater productivity. Ultra-high speed ink jet printing is an excellent fit for these markets, and with its new Oce JetStream system Oce has joined the color inkjet race at full throttle, providing versatility in addition to sheer speed."

About Oce

Oce N.V. is a leading provider of digital document management technology and services. The company's solutions are based on Oce's advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives -- locally and around the world. Supporting the workflow solutions are Oce digital printers and scanners, considered the most reliable and productive in the world. Oce also offers a wide range of display graphics, consulting and outsourcing solutions.

Oce employs around 24,000 people, with 2006 annual revenues of approximately $4 billion, operates in approximately one hundred countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, and Romania. Oce North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT; Coventry, RI; and Vancouver, BC. North American revenues were approximately $1.7 billion for fiscal 2006, and employment is currently 11,000. For more information about Oce, visit www.oceusa.com. Outside the U.S., consult www.oce.com.