JuiceCaster Wins 2007 3G CDMA Industry Achievement Award for Innovation in Consumer Entertainment Services

Business Wire, Dec 5, 2007

Global Award is 3(rd) Major Win in a Row for JuiceCaster - the Leader in Mobile Social Networking Services

HONG KONG -- Juice Wireless today announced that it was selected by the CDMA Development Group (CDG) and the Mobile Entertainment Forum (MEF) as the 2007 winner of the 3G CDMA Industry Achievement Award for Innovation in Consumer Entertainment Services. The win caps an eventful 12 months for JuiceCaster, which a year ago won the Industry Achievement Award for Most Innovative Social Networking Service and in June 2007 won the Brew Developer Award for Best Community Application. JuiceCaster now has over 50,000 users and is offered live on-deck by Alltel, Cricket Wireless, Claro Puerto Rico and Centennial.

"It is an incredible honor to win this award," says Juice CEO Nick Desai. "To be recognized for innovation across all categories of consumer entertainment validates our belief that in today's world, consumers are their own entertainment. We are thankful to the CDG and the MEF for selecting us for this coveted prize. We will continue to innovate and make social media an easy-to-use reality for mobile phone users around the world."

"Juice's innovation drives the popularity of social networking and media and leverages the potential of today's mobile broadband networks. We applaud Juice on their achievement in bringing consumer entertainment services to market," said Perry LaForge, executive director of the CDG.

JuiceCaster is a mobile social networking community which lets users connect with friends and meet new people. JuiceCaster lets the user publish content right from their phone to any person, group, web site or desktop. JuiceCaster lets users view content on the phone to make new friends and stay in touch with current friends. JuiceCaster makes rich-media content a part of mobile communications.

The award nomination process was open to the general public through the CDG website. Final selection of the industry award winners was made by senior CDG executive members as well as representatives of industry associations and the trade media community.

About the CDG

The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. The more than 130 member companies of the CDG include many of the world's largest wireless carriers and equipment manufacturers. The primary activities of the CDG include development of CDMA2000 features and services, public relations, education and seminars, regulatory affairs and international support. Currently, there are more than 500 individuals working within various CDG subcommittees on CDMA2000-related matters. For more information about the CDG, contact the CDG News Bureau at 1-714-540-1030, or visit the CDG Web site at www.cdg.org.

About Juice Wireless

Juice Wireless, Inc. is based in Los Angeles, California. Founded in March 2004 as a mobile marketing company, Juice employs 30 full-time people focused 100% on the success of JuiceCaster today. Juice's investors include 21 Ventures, Citizen's Communications and Qualcomm. JuiceCaster is currently available as a subscription download on operators such as Alltel, Cricket Wireless, Claro Puerto Rico and Centennial Puerto Rico. JuiceCaster has over 50,000 registered users and has planned launches with three tier I US operators between now and March 1, 2008. JuiceCaster is available free as a WAP service at www.juicecaster.com