Business Services Industry

Hitwise Launches Paid and Organic Search Tools

Business Wire, Dec 5, 2007

Advanced Search Intelligence now includes Fast Moving Search Terms

NEW YORK -- Hitwise, the leading online competitive intelligence service, today announced the addition of several new features to its Search Intelligence[TM] product, including Paid and Organic and Fast Moving Search Terms data.

Hitwise Search Intelligence[TM] provides the industry's deepest and timeliest search behavior analysis available and is part of the Hitwise Competitive Intelligence service, which is based on how 10 million U.S. Internet users interact with more than one million websites on a daily basis.

The new features enable marketers to pinpoint opportunities to refine keyword portfolios and improve the effectiveness of search marketing campaigns.

* Paid and Organic reports allow marketers to analyze which paid terms and organic listings have been most successful in driving traffic to competitive websites.

* Fast Moving Search Term reports identify the terms that have increased in popularity each week across all search engines. This data can identify emerging search behavior trends to better understand what is top of mind with consumers.

"The unprecedented depth and timeliness of Hitwise data bring online marketers granular analysis on how Search and other online marketing initiatives impact website traffic each day," said Chris Maher, president of Hitwise. "Hitwise Search Intelligence tools are a cornerstone of our service and these new features enable clients to better plan their own campaigns, monitor those of their competitors and report on the effects of marketing initiatives versus market conditions."

For more information on Hitwise Search Intelligence, please visit www.hitwise.com or email info@hitwise.com.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.>