Research and Markets: With the Exception of Microsoft That Lags Behind Significantly, Technology Ratings for All the Vendors on the Decision Matrix Are Clustered - The Leading Vendors in the Desktop Management Market

Business Wire, Dec 6, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c76549) has announced the addition of The Leading Vendors in the Desktop Management Market (Competitor Focus) to their offering.

Desktop management vendors vary in their focus and in their market strengths and weaknesses. In this section we attempt to provide a deeper look into the underlying patterns in the market by comparing the top vendors in each of the criteria that contribute to the technology, impact and sentiment ratings.

Scope of this title:

Technology: an assessment of vendors technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users impression of vendors based on a survey of over 500 IT systems management users. Market impact: measures vendors market impact based on their revenues and financial performance.

Highlights of this title:

With the exception of Microsoft that lags behind significantly, technology ratings for all the vendors on the decision matrix are clustered. This clustering provides an incomplete picture; average technology scores are close, but vendors technology capabilities vary greatly by category. IBM, HP and Microsoft have strong brand recognition which has influenced end users impressions of these vendors. Those three vendors have the highest ratings in all but one of the user sentiment categories.

Reasons to order your copy:

Gain detailed knowledge of vendors strengths with regards to technology, user sentiment and market impact. Find out which vendors are the leaders in each assessment category and benchmark your own performance against them. Examine the strengths and weaknesses of your competitors in order to develop a more informed competitive strategy.

Content Outline:

THE VIEW

CATALYST

SUMMARY

METHODOLOGY

Introduction

Desktop Management: the key vendors

MARKET LEADERS

Market leaders: Technology

Due to the markets relative immaturity, none of the vendors has established clear technology leadership

The breadth and depth of a vendors technology has more influence on market impact and user sentiment

Smaller vendors that are more focused on desktop management lead in terms of technology strategy

Market leaders: User Sentiment

IBM, HP and Microsoft have strong brands that enable them to lead in end user sentiment

Market leaders: Impact

HP enjoys a clear lead in market impact thanks to its fast revenue growth and large installed base

APPENDIX

Definitions

Our Ratings

Extended methodology

Technology

User sentiment

Market Impact

Further reading

Ask the analyst

List of Figures

Figure 1: Market leaders analysis: Technology

Figure 2: Market leaders analysis: User sentiment

Figure 3: Market leaders analysis: Impact

For more information visit http://www.researchandmarkets.com/reports/c76549.> Source: Datamonitor

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