2008 Barrett-Jackson Family Value Day to Honor Service Men and Women, Police Officers and Firefighters

Business Wire, Dec 6, 2007

SCOTTSDALE, Ariz. -- Barrett-Jackson will offer free admission to all service men and women, police officers and firefighters with valid identification at Family Value Day on Jan. 13, 2008, during the 37th Annual Barrett-Jackson Collector Car Event in Scottsdale, Ariz. Sponsored by Ford and in its third year, Family Value Day is dedicated to attracting a new generation of car enthusiasts by offering discounted tickets to adults and allowing children under the age of 12 in for free. From 8 a.m. - 5 p.m., attendees can browse over 1000 vehicles that are scheduled to cross the Barrett-Jackson auction block at No Reserve later in the week. In 2007, Ford and Barrett-Jackson welcomed over 25,000 people to the special gathering.

"Family Value Day has become one of the most anticipated events of the year in Scottsdale," said Craig Jackson, Chairman/CEO of the Barrett-Jackson Auction Company. "We're thrilled to team up again with Ford and set aside an entire day for the families and youngsters who are the future of this amazing hobby. This year, we're showing our appreciation to men and women in uniform who risk their lives daily for this country and are heroes to all of us."

In 2008, guests can enjoy kids fashion shows at 2 p.m. and 4 p.m. presented by Urban Kidz, in "The Garage," Barrett-Jackson's dynamic entertainment venue. Family Value Day is one of the many highlights during Barrett-Jackson's renowned auction week, which encompasses the world's finest collector cars, lavish lifestyle gatherings and a myriad of vendors and sponsors.

"We're dedicated to offering a week-long event that can be enjoyed by the pickiest collectors and families alike," added Steve Davis, President of Barrett-Jackson. "For many, Family Value Day is spent perusing the incredible selection of cars, enjoying a fashion show or relaxing in the Lifestyle Pavilion. It's the perfect complement to the high-energy of the auction that kicks off just two days later."

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the "World's Greatest Collector Car Events[TM]" in Scottsdale, Palm Beach, Fla. and Las Vegas. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.