SellMasters and CMM Group Introduce Resonate™—the World's First Integrated Sales Messaging, Training and Coaching System

Business Wire, Feb 1, 2007

BOSTON -- SellMasters, a leader of sales performance optimization (SPO) services, in collaboration with CMM Group, a leader in Customer Message Management(TM) (CMM) services, today announced Resonate(TM), a first-of-its-kind system of integrated messaging, training and coaching services designed to unite marketing and sales teams in creating and delivering relevant messages to individual decision makers in sales calls, meetings, presentations and negotiations.

"Resonate is the first and only closed-loop system of messaging, training and coaching services that are fully integrated and designed to move beyond just brand awareness to conducting meaningful value-based conversations with executive buyers," said Chris Deren, CEO of SellMasters. "It shatters the traditional sales training model and empowers marketers to be an integrated part of the process by developing messaging tools that are consistently and effectively used by sales teams."

SellMasters teamed with CMM Group to develop the Resonate System. "We provide deep knowledge and expertise in creating customer messaging, and SellMasters offers the same level of experience around training and coaching," said Diane Emo, president of CMM Group. "Together, we deliver a system that enables companies to achieve competitive differentiation by perfecting what to say, how to say it and when to say it."

The Resonate[TM] system is comprised of the following elements:

* Messaging Phase - 3 to 5 weeks. New messaging content by industry, title and business issue

* Training Phase - 3 to 5 weeks. One tailored skills-based workshop with integrated messaging

* Coaching Phase - 12 weeks. Deal-based opportunity coaching with integrated messaging

About SellMasters, Inc.

SellMasters is a leader in sales performance optimization (SPO) services. Its sales training, deal coaching, content and technology offerings can be delivered to salespeople through classroom instruction, virtual coaching and self-paced learning via the Web and mobile devices. Learn more at www.sellmasters.com.

About CMM Group

CMM Group is a leader in Customer Message Management(TM) (CMM) services. Its goal is to bridge the sales and marketing divide with a customer-focused messaging process--for the sake of the customer who is trying to make a buying decision, for the sake of marketing and sales people, and for the sake of corporate budgets that can benefit from "one-voice" customer messaging. Learn more at www.customermessage.com.