Crimson Consulting Group Principal to Lead February 21, 2007 Silicon Valley American Marketing Association Workshop

Business Wire, Feb 19, 2007

Karen O'Brien to Speak on "How to Go 2.0: Business Fundamentals to Take Your Site from 1.0 to 2.0"

LOS ALTOS, Calif. -- Crimson Consulting Group, a marketing consulting firm that provides marketing strategy and execution consulting services to high technology companies, has announced that Principal Karen O'Brien will be speaking at the February 21, 2007 SVAMA meeting in San Jose, Calif.

A seasoned Web strategist, O'Brien will cover the strategic business fundamentals of how to take a Website from 1.0 to 2.0. She'll discuss:

* how to assess audience needs

* the competitive landscape

* content strategy for rich media

* the significance of blogs, RSS feeds and social media

In addition, O'Brien will address several key management issues: how to create a moderation program, generate revenue, and the most important metrics to track. The audience will leave with an understanding of best practices around planning Web 2.0 initiatives and how to create a social media program that works. Several case studies will also be presented.

Workshop Details:

Wednesday - February 21, 2007

5:30 p.m. Check-In/Networking

6:00 - 8:30 Presentation and Q&A

Location:

University of Phoenix

3590 N. First Street

San Jose, CA

To register for the workshop, go to: http://www.svama.net/events/20070221ws.html

A Principal at Crimson Consulting Group, Inc., O'Brien has over 15 years of experience delivering effective and high-value Web programs. Her clients include Verizon, Disney, ABC, Cisco, Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verio and Yamaha.

For more information or to register for the workshop, go to: http://www.svama.net/events/20070221ws.html

About Crimson Consulting Group

Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec.