America, Purina Needs Your Help to Find the Best Pet Humor

Business Wire, Feb 20, 2007

Comedians compete to win $10,000 in the first-ever Purina Pet Comedy Challenge

ST. LOUIS -- America, Purina needs your help! The Purina Pet Comedy Challenge has gone virtual. America's pets are a constant source of entertainment and now their antics are fueling jokes for comedians around the country.

America's pets are a constant source of entertainment and now their antics are fueling jokes for comedians around the country. The Purina Pet Comedy Challenge started with a four-city tour that kicked off in Philadelphia, and visited Orlando, Omaha and Tempe.

At each tour stop, 15 local comedians performed a five-minute stand-up routine that included their funniest family-friendly pet jokes. A panel of judges determined who they thought was the cat's meow based on originality, relevancy of pet-inspired humor and, of course, crowd response. In each of the four select cities, the judges selected two winners who will travel to the Challenge finals in St. Louis on March 17th, where the "Top Dog" will take home $10,000.

Now Purina needs America's help. The third and fourth place winners from each city have taken their act virtual on petcentric.com. Every dog will have his day on the web where America can view videos of these comedians telling jokes about their furry four-legged friends, and then vote for their favorite. Based on on-line votes, the top two vote-getting comedians will then join the eight regional finalists in St. Louis

There, the 10 selected comedians will put their best paw forward in an animal joke-off for the first prize of $10,000.

Comedian Buzz Sutherland will be hosting the Purina Pet Comedy Challenge. For more information, visit www.petcentric.com.