PENTAX Delivers Two Digital SDM Zoom Lenses

Business Wire, Feb 21, 2007

GOLDEN, Colo. -- PENTAX Imaging Company has announced a new series of high performance lenses - the smc PENTAX-DA* Series (pronounced PENTAX D.A. STAR SERIES). The first two lenses in the series are the smc PENTAX-DA* 16-50mm F2.8 ED AL[IF]SDM wide angle zoom and the smc PENTAX-DA* 50-135mm F2.8 ED [IF]SDM telephoto zoom. Previously announced in September 2006, the two interchangeable lenses are designed for exclusive use with PENTAX digital SLR cameras. The PENTAX-DA* Series delivers the highest level of optical quality and reflects the PENTAX commitment to delivering ultimate image quality in digital photography. Bringing together advanced optical technologies, including aspherical elements, special optical-glass elements and original lens coatings, these new interchangeable lenses are superior to any existing lens series in terms of contrast, clarity and edge-to-edge sharpness.

These PENTAX-DA* series lenses feature tightly sealed, weather-resistant and dust-resistant construction to enhance durability for use in rain or dusty conditions making each a perfect companion for the weather-sealed PENTAX K10D digital SLR. The lenses also feature the PENTAX original Quick-Shift Focus System for instant switching to manual-focus operation and PENTAX-original SP (Super Protect) coating to repel dust, water and grease. A new SDM system has been incorporated for smoother, quieter autofocusing operation using a built-in supersonic motor. These lenses feature the PENTAX KAF2 mount, which incorporates additional electrical contacts to drive a built-in supersonic motor used in autofocusing operation.

Both models will be featured along with the entire line of PENTAX digital compact and SLR cameras and lenses in Booth G151 at PMA 2007 in Las Vegas, Nevada, from March 8 - 11, 2007. The smc PENTAX-DA* 16-50mm F2.8 ED AL[IF]SDM will ship in Spring 2007 priced at US $899.95. The smc PENTAX-DA* 50-135mm F2.8 ED [IF]SDM will ship at the same time for US $999.95.

Product images are available at: http://www.pentaxtech.com/Press/pressfiles.html.> PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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