JupiterResearch Augments Search, Mobile Marketing and Broadband Coverage with New Analysts

Business Wire, Feb 26, 2007

NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has augmented its research coverage with the addition of three industry veterans. Kevin Heisler, Neil Strother and Doug Williams have recently joined the company as analysts covering searching marketing, mobile marketing & media and broadband.

"JupiterResearch is constantly on the lookout for the best and brightest minds to help our clients navigate and profit from the ever-changing technology landscape," said David Schatsky, President of JupiterKagan. "Kevin, Neil and Doug bring a wealth of experience and deep expertise that further enhances our ability to provide independent analysis and advice to the most successful media, advertising, technology, and consumer brand companies."

Kevin Heisler is an analyst covering search marketing and online advertising. He examines business models, consumer behavior, staffing and technology trends, search engine innovations, branding, and direct response tactics. Kevin joins JupiterResearch from Proof Theory, an online advertising and search marketing consulting firm. Before founding Proof Theory, he was vice president of strategic accounts for 360i in New York and Atlanta. His experience in paid search marketing began with Did-it.com, where he launched the business development department, built the sales team and negotiated search marketing partnerships.

Neil Strother focuses on mobile marketing and media, providing strategic and tactical guidance to clients engaged in mobile advertising campaigns. As an analyst, his extensive experience in wireless research helps JupiterResearch clients target mobile consumers with relevant content and appropriate promotional messages. Previously, Neil worked as research director for mobile devices, content and services for NPD Group, a provider of consumer market research. Before that, he was a principal analyst at research firm In-Stat, where he covered the global market for mobile phones and related devices.

Doug Williams is an analyst who provides critical insights into the broadband access and telecommunications markets, helping JupiterResearch clients effectively acquire and retain customers for standalone or bundled services. Doug comes to JupiterResearch from DSW Consulting, a consulting firm he founded that focused on regulation, economics and public policy in the telecommunications market. Prior to that, he was vice president and partner at Economics and Technology, Inc., a Boston-based research and consulting firm specializing in telecommunications regulation.

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com. JupiterResearch is a division of JupiterKagan, Inc.