SDL International and Tridion Form Strategic Partnership

Business Wire, Feb 6, 2007

Joint vision delivers global information management by combining modern web content management with multi-lingual message delivery

MAIDENHEAD, United Kingdom & AMSTERDAM, The Netherlands -- SDL International, the leading provider of Global Information Management (GIM) solutions, announced today that it has entered into a strategic relationship with Tridion, a leading global provider of web content management software solutions, to enable corporations to more effectively combine modern web content management with efficient language delivery to drive business advantage on a global basis.

SDL's Global Information Management technology, combined with Tridion's market leading web content management system deliver a seamless capability to enable corporations to author content once, translate once and re-use across all web requirements in marketing, sales and customer support in any language. Organizations can efficiently re-use multi-lingual assets whilst any requirement for additional multi-lingual content is automatically delivered into the translation supply chain for instant publishing across the web.

"In today's business climate, corporations face increasing competitive pressure from across the world" says Mark Lancaster, CEO of SDL. "Language has become the competitive battleground for companies wanting to win market-share on a global basis. SDL provides the technology to manage the complex activities through the translation supply chain, which are essential to get content into multiple languages. Tridion provides the front end management of the content creation. Together our technology provides companies with the ability to truly manage global content, providing True Global Information Management, allowing companies to reach global audiences in ways previously impossible".

"It is clear that both SDL and Tridion share a common vision," continued Pieter Varkevisser, CEO of Tridion. "Corporations want integrated solutions that help them to market effectively across the globe and this requires modern web-content management combined with efficient global language delivery. With Tridion's expertise in global Web Content Management and SDL's efficient delivery of multi-lingual assets, we have established a peerless combination".

About Tridion

Tridion is the leading provider of best of breed enterprise class Web Content Management solutions. Tridion's solutions empower enterprises to provide compelling, consistent and personalized customer experiences across multiple web sites in multiple languages and through multiple (online) channels. Its unique 'Building Block' architecture and 'BluePrint Management'[TM] technology allow enterprises to vastly improve customer experience by providing a consistent corporate image, multilingual localized content, accelerated time-to-market, and overall improvement of content quality, all while reducing operational costs. Over 400 customers rely on Tridion's Web Content Management solutions, including ABN AMRO, Agfa, Alcatel, Canon, Goodyear, Heineken, Honda, KLM, Renault, Suzuki, Toyota, ING, Reed Elsevier, and Unilever.

For more information please visit our web site at www.tridion.com, telephone 800-820-5621.

About SDL plc

SDL International (London Stock Exchange: 'SDL') is the leader in global information management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localization supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 150 enterprise GIM solutions, has deployed over 130,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com.