Endeca and Trader Media Group Partner to Deliver the Next Generation User-Experience at AutoTrader.co.uk

Business Wire, Feb 7, 2007

About Trader Media Group

Trader Media Group publishes market leading niche titles such as Auto Trader, Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts for Sale, Boat Trader, Farmers Trader, Auto Freeway, TNT magazine -- all leading their sectors with magazine readership and web visitors.

AutoTrader.co.uk has been voted amongst the top 10 most trusted online brands, reliable websites and best websites to visit(b) according to The eSuperbrands Council -- experts in marketing, managing, creating or reviewing Internet brands. ((b)Source: eSuperbrands 2006)

With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP. Auto Trader provides buyers and sellers including dealer groups and motor manufacturers with an integrated offering including mobile (Orange, O2) and online (AOL and MSN). Auto Trader has a 39% market share of visits to automotive classified websites(c) and has over 350,000 classified vehicles for sale at any one time. ((c)Source: Hitwise June 2006).

Trader Media Group publishes over 70 titles every week with a combined circulation of 1.5 million and has market-leading websites for its top titles.

Trader Media Group owns and operates the following companies; Contact Advantage Group, a leading CRM software provider; 2nd Byte, a market leading web services business to motor industry; Trader Data Systems, providing vehicle data services to the motor, finance, insurance, warranty and parts and accessory organisations; www.CarZone.ie, Ireland's no 1 motoring channel for new and used cars; www.BoatShop24.com Europe's no 1 independently owned classified recreational marine website; Vebra, the UK's no1 provider of estate agency software and UK's no2 Business and Finance - Property website(d) ((d)Source: Hitwise, March 2006) and Think Property, an online property portal.