Unica Ranked with Leading Web Analytics Vendors in Independent Research Firm Report

Business Wire, Feb 9, 2007

Web Analytics Constellation Report Notes Affinium NetInsight's Flexibility and Customization; Cites Unica's Complete Enterprise Marketing Management Solution

WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, announced today its ranking with other web analytics providers in JupiterResearch's latest Constellation report. The February 6, 2007 report, "Web Analytics Constellation: Assessing Web Analytics Applications," places Unica in the "high" position on the spectrum of market suitability among web analytics vendors.

JupiterResearch evaluated vendors based on criteria of breadth, market suitability and business value. Its report commends Unica for incorporating an open and flexible web analytics solution into its Affinium suite to "create a complete enterprise marketing management solution." JupiterResearch also reports, "Deployment flexibility makes Unica's Affinium NetInsight well suited for organizations wanting to co-locate their Web analytics solutions either in-house with customer relationship management and business-intelligence deployments or through hosted and managed offerings."

Affinium NetInsight's features highlighted in the report include its unique role-based user interface for complete customization and robust administration, open access to data through drag-and-drop functionality, and the solution's "ability to directly create custom reports and perform ad hoc analysis within the reporting interface," which "enables ubiquitous drilling and trending potential."

"Since our acquisition of Sane Solutions and our subsequent launch of Affinium NetInsight, Unica has been squarely focused on helping marketers get the most value out of their web and customer data. With our Affinium suite, marketers gain a full cross-channel understanding of their buyers, automate effective one-to-one interactions, and implement a closed-loop test-and-learn marketing discipline - improving marketing results and proving value to the organization," said Yuchun Lee, CEO of Unica. "This recognition by JupiterResearch is a great validation of our leadership, the strength of our solutions and the value that can be delivered to our customers."

About Unica

Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affiniun NetInsight[TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.

Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help marketers improve marketing results, prove value to the organization, gain full cross-channel understanding of their buyers, automate effective one-to-one interactions, or implement a closed-loop test-and-learn marketing discipline; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.