Constant Contact Announces Free Email Marketing Workshops for Small Businesses and Nonprofits in Metro Phoenix and Surrounding Communities

Business Wire, Jan 10, 2007

Email Marketing Expert Ron Cates Conducts Local Seminar Series

WALTHAM, Mass. -- Constant Contact([R]) (www.constantcontact.com), the leading email marketing service for small businesses, associations, and nonprofits, today announced a series of free email marketing workshops for small businesses and nonprofits in Phoenix and surrounding communities. Presented by Phoenix-based Ron Cates, a small business expert and successful entrepreneur, the workshops provide small business owners and nonprofit organizations with practical tips and advice for growing their businesses using the power of email marketing.

"Ron Cates provides an excellent educational resource for the Arizona Small Business Association," said Janine Irons, vice president of education/programs, Arizona Small Business Association. "His area of expertise enlightens our members with current applicable content. In addition, his workshops provide attendees with the ability to immediately implement a very successful marketing strategy."

The email marketing workshops introduce small businesses and nonprofits to the fundamentals of starting and maintaining an effective email marketing program, including the following:

* Utilizing best practices and winning strategies for building permission-based email lists

* Writing effective email copy, subject lines, and headlines

* Maximizing open and click-through rates

* Using campaign metrics to build deeper, more successful customer relationships

* Implementing best practices and winning strategies for getting and keeping quality subscribers

"Phoenix's desirable business and living environment continues to draw entrepreneurs to the area who are seeking to capitalize on these attractive conditions. As a result, small businesses are playing an increasingly important role in Phoenix's growth," said Ron Cates, regional development director for Constant Contact. "For businesses new to the area, as well as established companies, email marketing is one of the most effective and affordable methods for getting the word out about their products and services. Constant Contact's email marketing workshops show attendees why email is so effective for building lasting, profitable relationships with customers - and give them tips on how to develop their own email marketing strategy.

Thousands of small businesses and nonprofit organizations in Phoenix and the surrounding communities have the opportunity to benefit from this free seminar series that will be offered continuously throughout the Phoenix metropolitan area.

Upcoming email marketing workshops:

Getting Started with Constant Contact

Jan. 16, 2007

Arizona Small Business Association

4130 E. Van Buren, Suite 150, Phoenix

1:00 - 2:30 PM

The Power of Email Marketing

Jan. 24, 2007

Arizona Small Business Association

4130 E. Van Buren, Suite 150, Phoenix

1:00 - 2:30 PM

Getting Started with Constant Contact

Jan. 31, 2007

Arizona Small Business Association

4130 E. Van Buren, Suite 150, Phoenix

1:00 - 2:30 PM

To register for any of the above workshops, or to learn more, please contact Ron Cates at 602-690-2249.

An up-to-date schedule of these and other workshops can be found at http://arizona.constantcontact.com

About Ron Cates

An award-winning business leader, Cates has developed a broad range of solutions for marketing professionals, small businesses, and nonprofit organizations; helping strengthen their customer and donor relationships. He is a popular speaker and educator on topics including developing email marketing strategies, designing effective email communications, and maintaining powerful relationships with stakeholders.

Cates is a sought after speaker on small business issues, making frequent appearances at local business and professional organizations, including Small Business Association (SBA) offices, educational institutions, and nonprofit organizations. Cates conducts more than 100 workshops and seminars each year, teaching small business owners and nonprofit organizations how to be effective and trusted email senders.

About Constant Contact

Launched in 1998 and headquartered in Waltham, Mass., Constant Contact is the leading email marketing service for small businesses, associations, and nonprofits. With more than 90,000 customers today, Constant Contact helps small businesses and organizations succeed in building lasting customer relationships through professional email communications. To learn more, please visit www.constantcontact.com or call (781) 472-8100.

Constant Contact, the Constant Contact Logo, Do-It-Yourself Email Marketing, The smart way to reach your customers, Email Marketing Made Easy, Email Marketing 101, Email Marketing Diva, Email Marketing Hints & Tips, and SafeUnsubscribe are trademarks or service marks or registered trademarks or service marks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.