Gigante Supermarket Chain Selects KSS for Price and Promotion Optimization

Business Wire, Jan 11, 2007

Largest Food Retailer in Mexico to Leverage Consumer Insight

FLORHAM PARK, N.J. -- KSS, a global leader in retail price optimization solutions, announced today that the Gigante Supermarket chain, one of Mexico's largest supermarket operators, with more than 200 retail food outlets, has selected KSS PriceStrat for price and promotion optimization. Gigante operates supermarkets with four primary store formats: Gigante, Bodega Gigante, Super Gigante and SuperPrecio.

Gigante will use KSS PriceStrat for both regular and promotional price modeling, optimization and forecasting. KSS PriceStrat provides merchants with a desktop application that accurately models the impact of pricing and promotional decisions and their effect on category and cross category sales and profits.

"Price optimization and forecasting are something that will add tremendous value to our operations," said Alejandro Ahuad, commercial director of Gigante. "After investigating several optimization vendors, we decided KSS PriceStrat will best provide our merchandising team with the ability to accurately forecast and evaluate the effects of our pricing and promotional decisions, before we implement them. This unique insight will allow us to work more closely with our suppliers to make sure we are delivering strong value to our consumers while achieving our company's financial goals."

"Gigante is a true innovator in the grocery market and we are excited to bring the value of Price Modeling and Optimization to this organization," said Lance Jacobs, chief executive officer of the KSS retail division. "It is very empowering for a merchant when they can have a view of tomorrow, today. KSS PriceStrat will provide their merchandising team with the ability to propose, forecast, evaluate and refine their pricing and promotional plans using a fast, intuitive application. Gigante strives to deliver exceptional value to their consumers and we look forward to working with them to support this."

KSS will be demonstrating their pricing solutions at the upcoming NRF show in New York City, January 14-16th, in booth #3013. KSS PriceStrat provides integrated regular and promotional price modelling, optimization and forecasting for store pricing, On-Demand. KSS PriceNet provides fuel price management and optimization and is currently used by some of the world's largest fuel retailers.

About Gigante

With over 600 units in Mexico, "Grupo Gigante, S.A. de C.V.", is a public Mexican trade company which operates in the Mexican Stock Market ("Bolsa Mexicana de Valores") under the ticker symbol: "Gigante", and through its subsidiaries, has developed leading chains of supermarkets, family restaurants, and specialized commerce, for 43 years. Its subsidiaries include "Gigante", which contains formats including: "Gigante" (Hypermarkets), "Super Gigante" (Supermarkets), "Super Maz" and "Bodega" (Warehouses), all of them supermarket chains, as well as "Cafeterias Toks, S.A. de C.V.", a specialized family restaurant chain. With its partners, Grupo Gigante has also established joint-ventures, developing "Office Depot de Mexico, S.A. de C.V.", a Mexican leader chain store of office and school supplies, and "Radio Shack de Mexico, S.A. de C.V.", an exclusive format with presence throughout the Mexican Republic, that offers a wide assortment of electronic equipment and accessories.

About KSS

KSS is the leading supplier of comprehensive pricing intelligence, optimization and execution solutions to the grocery, chain drug, general retail, convenience retail and petroleum industries. The company helps retailers manage more than $70 billion in annual revenue from more than 22,000 outlets. Retailers use KSS software to model, forecast and optimize the effects of pricing and promotional decisions. PriceStrat and other KSS software are available as an on-site, fully integrated system. For more information, visit www.kssg.com. For media inquiries, contact Roy Miller at (972) 717-3500 x235, or at rmiller@transsynergy.com.

KSS, U.S. Headquarters
25-B Hanover Rd, Ste 201
Florham Park, NJ 07932
973-549-1850

www.kssg.com