AutoTrader.com Reports Most Searched for Vehicles in 2006

Business Wire, Jan 12, 2007

Ford Mustang Notches Top Slot

ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announced the Top Ten Most searched for Vehicles on its site in 2006. The company reported the Ford Mustang was the most searched model vehicle in 2006, while manufacturers Chevrolet, Ford and Honda each placed two of its vehicle models among the Top Ten.

AutoTrader.com's Top Ten Most Searched for Vehicles in 2006:

1.  Ford Mustang
2.  Honda Civic
3.  BMW
4.  Honda Accord
5.  Ford F150
6.  Chevy Silverado
7.  Mitsubishi Eclipse
8.  Chevy Camaro
9.  Jeep Wrangler
10. Toyota Tacoma

"Our Top Ten Most Searched for Vehicles list mirrors the diversity of America's population," said Shawn Tucker, Manager of Content, AutoTrader.com. "The list contains vehicles from domestic manufacturers as well as import manufacturers; and, captures the varying body style offerings of today's automotive industry from sedans to pick-up trucks and SUVs."

In fact, the list illustrates, collectively, the American population shares an indistinguishable preference between domestic and import-manufactured vehicles, with each category placing five vehicles in the Top Ten. Notably, the list also shows cars were searched for as frequently as SUV and trucks combined in 2006.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.