Alpha Retail Technology Launches AlphaERS 2.0 Incorporating Microsoft SQL 2005 and .NET 2 Technology

Business Wire, Jan 15, 2007

CALABASAS, Calif. -- Alpha Retail Technology, a leading provider and developer of retail technology systems and services, announces the release of AlphaERS 2.0 incorporating Microsoft SQL 2005 and .NET 2 technology.

Prompted by the increased demand from retailers requiring improved performance and scalability Alpha Retail has completed testing and AlphaERS 2.0 with SQL Server 2005 with Microsoft replication functionality has been deployed by a number of clients, including City Blue, Inc. a 28-store apparel retailer located in Philadelphia. "Because trends change in the blink of an eye, we needed a system that could track in real-time, our merchandise and sales information," says Kfir Yuster, IT Director for City Blue. Automatic re-ordering is also key. When an item appears in a music video or is seen on a celebrity, sales shoot through the roof for a period of time. AlphaERS takes into account these cyclical trends and suggests appropriate reorders. "The reporting has been flawless," concludes Yuster.

The latest replication technology contained in AlphaERS synchronizes corporate and store level databases with advanced filtering ensuring that only the most relevant data is exchanged.

"Incorporating the latest Microsoft technology along with our continuous functionality, performance, and security enhancements keeps us at the top of the retail software community. This latest release strengthens our offering as we continue to provide our customers the best retail solution on the market today," says Dr. Simon Cotter, VP Technology for Alpha Retail.

AlphaERS provides a completely integrated and sophisticated inventory management system from the point of sale to warehousing and will be demonstrated at NRF 2007 from January 14-17.

About Alpha Retail Technology

For more than 20 years Alpha Retail Technology has provided software solutions to the enterprising retailer. Alpha Retail is a developer and systems integrator for point of sale, store operations, enterprise management, inventory control, and warehousing. Our systems have been implemented by retailers in the United States, Canada, Europe, and Asia.

For additional information about Alpha Retail products and solutions, call 877.484.3344 or visit www.alpha-retail.com.