AutoTrader.com Adds Carfax One Owner Highlight to Listings

Business Wire, Jan 15, 2007

CENTREVILLE, Va. -- AutoTrader.com, the ultimate automotive marketplace, and Carfax, the experts in vehicle history, have enhanced online vehicle listings to make used car shopping even easier. Starting today, AutoTrader.com will highlight every Carfax One Owner vehicle listed by participating dealers. When used car shoppers search inventory listed on AutoTrader.com, they can immediately identify cars with only one previous owner.

"Ownership history is one of the most important factors that drives a used car buyer's decision," said Larry Gamache, communications director at Carfax. "Carfax One Owner cars are more valuable to consumers and preliminary results do show a lift in resale value against those with multiple owners. Dealers now can more effectively market these premium cars to the millions of AutoTrader.com shoppers."

Carfax One Owner cars make up more than 60% of the average dealer's inventory. A Carfax One Owner logo will clearly distinguish these cars on both AutoTrader.com's search results and vehicle details pages. In addition, the entire Carfax Vehicle History Report can be accessed for free directly from the vehicle listings.

"The Carfax One Owner highlight greatly enhances AutoTrader.com's unique car-shopping environment," said Chip Perry, president and chief executive officer, AutoTrader.com. "Now, shoppers can quickly and easily identify these valuable one-owner cars among the millions of vehicles in our inventory."

Carfax and AutoTrader.com are two of the most popular automotive Web sites. The companies joined forces in 2005 to help used car buyers and sellers make better decisions by improving online used car listings.

About Carfax

Millions of consumers rely on the most trusted provider of vehicle history information, Carfax, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports[TM] provide information that can impact a consumer's decision about a used car or truck. Carfax is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit www.carfax.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.