MIVA Media Signs Pay-Per-Click Contract with Johnston Press Plc

Business Wire, Jan 16, 2007

Deal Spans over 300 Websites Including The Scotsman

LONDON -- MIVA Media, a leading Internet advertising network and a division of MIVA, Inc (NASDAQ:MIVA) has today announced the signing of a search and content Pay-Per-Click contract with the U.K.'s second largest local newspaper publisher, Johnston Press Plc.

The deal will see MIVA display targeted Pay-Per-Click Ads across a network of over 300 national, regional and classified websites from across the Johnston Press portfolio.

Among the sites included in the deal is The Scotsman (www.scotsman.com) which generates over 17 million page impressions a month.(a) MIVA will be providing search driven Pay-Per-Click Ads throughout The Scotsman site in a range of custom designed implementations including banners, messaging plus units (MPUs) and super skyscrapers.

Under the terms of the new deal, MIVA will also be delivering both search and content driven Pay-Per-Click Ads across over 275 regional Johnston Press websites; and targeted content-driven Pay-Per-Click Ads across 16 classified websites including www.jobstoday.co.uk, www.motorstoday.co.uk and www.propertytoday.co.uk.

The Pay-Per-Click implementations will be designed by MIVA's in-house team to suit the style of the individual Johnston Press properties.

"MIVA has a thorough understanding of the online publishing landscape," commented Alex Green, Director of Digital, Johnston Press. "The breadth of the company's monetisation products and flexibility of approach were also key factors in the award of this contract," he continued.

Added Adam Poulter, Group Managing Director, UK & Europe, MIVA:

"The Scotsman, targeted classified sites and over 275 regional sites - that's an impressive portfolio and makes this an exciting new win for MIVA. In today's maturing market, we're seeing a growing number of pitches won not only through demonstrable expertise in the given business sector, but also through the breadth of monetisation tools available and a flexible and creative approach to the implementation of ads."

Implementations across the Johnston Press portfolio are likely to be completed by the end of January.

www.miva.com

www.johnstonpress.co.uk

(a) Source: ABCE, August 2006

NOTES TO EDITOR

MIVA is written in upper case.

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MIVA (NASDAQ:MIVA) is a leading online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America and Europe.

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