Art Company Paints Exciting Picture of Extreme Experience

Business Wire, Jan 19, 2007

BOLINGBROOK, Ill. -- The impact art can make in a family's life was an important consideration when ABC's Extreme Makeover: Home Edition rolled into Raleigh to help the Riggins family. Those familiar with the show know the storyline; a deserving family receives a surprise home makeover by Ty Pennington and his team of builders, designers, contractors, and volunteers all within one week.

Responding to a specific need for art and decor for this new home, Personal Preference, Inc, a national art company with headquarters in Bolingbrook, Illinois, stepped in to donate framed artwork. The designers with the show requested specific types of art, and were thrilled to see Personal Preference's overwhelming inventory of styles and color palettes.

Nick Madori, CEO of Personal Preference, was quick to respond to the design team's needs. "The opportunity to be connected with the show paralleled the values that our company was founded on," he said. "The quality and variety of art we sell is one aspect, but the value we put on improving people's lives, whether it's the people who buy our art, our Art Consultants or our own employees, it's all very important to us," he added.

"We knew we wanted to help this family, so once the show's designers made their selections, our team of in-house designers, framers and production crew stepped in to make it all happen," he said. "We believe in helping improve lives in many ways, whether it's helping people find ways to make their homes more beautiful, or giving back to the community through fundraising, or providing family-friendly business opportunities across the country - it all works together."

The Personal Preference $2,500.00 Extreme Art Giveaway Sweepstakes invites residents of Raleigh to make an impact with art! In conjunction with Personal Preference's affiliation with Extreme Makeover: Home Edition - everyone in America has the chance of winning the same artwork that is chosen by the show's designers for select 'extreme' homes, just like the Riggins' home in Raleigh.

To participate, simply log on to www.extremeartgiveaway.com and fill out an entry form. While the Extreme Art Giveaway Sweepstakes website was originally created to celebrate Personal Preference's involvement in the Chicago Extreme Makeover: Home Edition build, Sweepstakes eligibility is open to legal residents of the U.S. that qualify via the Extreme Art Giveaway Sweepstakes entry rules. No purchase is necessary and visitors can fill out one entry per day for the duration of the contest, which will run from January 15 through February 5, 2007. Once entries are collected and tabulated, one lucky winner will be selected and given a $2,500 shopping spree on www.personalpreference.com where thousands of art pieces can be chosen with accompanying frames.

From the very beginning, Jan Madori, founder of Personal Preference, had a strong desire to impact people's lives. Her vision was realized in the creation of Personal Preference and by establishing the Little Angel Foundation in 2001. Since then, the Little Angel Foundation has contributed $1 million annually to organizations that provide help for at-risk kids and victims of domestic violence in the Chicagoland area. The charitable work doesn't end there. Personal Preference has continually helped non-profit agencies hold fundraisers where they sell artwork and a percentage of their sales directly supports their organization. "This is a great way for groups to make money by selling something that people can use in their homes," Madori said. "Those who buy the art are not only receiving a great product, but they're helping someone in the process," he added.

As the ABC show gave Personal Preference the opportunity to give back to deserving families, the show's designers also realized that they had an art resource that made their jobs easier as well.

The ability to view and order artwork online from the Personal Preference website (www.personalpreference.com) is something that the Extreme Makeover: Home Edition design team saw as appealing as they travel from city to city. They are now able to shop online and place their order anytime, anywhere from their laptops.

Diane Korman, Senior Producer for the show, had this to say about Personal Preference, "We were proud that Personal Preference stepped up to help this deserving family," said Diane Korman, Senior Producer for the show. "It is vendors like them that make miracles happen each week on Extreme Makeover: Home Edition."

Peggy Heenan, VP of Sales for Personal Preference, remarked on the edge they have over other online art galleries. "Our service is unmatched, because we bring the art right to clients and provide selection assistance that makes the purchasing experience a breeze, that is what makes Personal Preference unique. We guarantee our customers a great experience by providing unmatched product quality, value and our art and framing design expertise," she said. "We remove the guess work and make purchasing art easy," Heenan added.