Origin Data Selects Silverpop Transact Email to Support Customer Acquisition Programs

Business Wire, Jan 22, 2007

ATLANTA -- Interactive marketing services company Origin Data has selected Silverpop's new Transact email product to power automated response email messaging for clients' customer acquisition programs.

An integral part of a strong customer acquisition program is the ability to quickly and efficiently initiate dialog with a prospect on behalf of a marketer. Origin Data had previously used an internal email system to send automated response messages validating opt-ins. However, as message volumes grew from half-a-million to several million a month, the company found it needed a more comprehensive, scalable email response system. It selected Silverpop's new Transact email product to support Origin Data's Gen3[TM] customer acquisition data management system.

Silverpop Transact allows messages to be created in real time and personalized based on a company's unique business rules. Messages can be sent immediately or batched for bulk processing at scheduled times. It allows marketers to easily generate rich HTML messages, incorporate essential branding elements and promotional offers, and allows senders to track opens and clicks.

"Successful online lead generation relies on real-time dialog between marketers and their prospects," said Matthew C. McFee, Origin Data CEO. "Effective delivery of this dialog contributes largely to a program's success. By utilizing Silverpop's new transactional email product, we can deliver this dialog on behalf of marketers more efficiently and reliably than was previously possible."

"The ability to promptly reply to customer and prospect actions is a key to developing solid online relationships," said Silverpop CEO Bill Nussey. "Silverpop's Transact email solution goes beyond traditional high-volume email marketing by allowing marketers to deliver highly personalized, one-to-one messages within seconds of user action. Such automated yet targeted response helps ensure messages reach recipients when they're not only expecting them but most likely to respond."

About Silverpop

Silverpop is a leading provider of permission-based email marketing solutions, strategy and services, with offices throughout the United States and in the United Kingdom. For the last three years in a row, Silverpop has been given one of the highest scores in its category in JupiterResearch's annual analysis of ESPs. In fact, Silverpop is the only company that has consistently appeared as one of the top five enterprise-oriented ESPs each of the last four years. Best practices and white papers are available at www.silverpop.com.

About Origin Data

Origin Data was founded in November 2003. Born out of the interactive lead generation revolution, Origin Data has quickly become a major player in the acquisition and transfer of permission-based data. Origin Data empowers both publishers and advertisers alike to efficiently engage in all facets of co-registration. Their technology and services are considered best-of-breed in the lead generation marketplace.