ClientLogic and DIRECTV Sign Multi-Year Customer Care Contract Extension

Business Wire, Jan 22, 2007

Outsourcing Partnership Drives Customer Service Excellence through Innovative Management and Best in Class Operational Practices

NASHVILLE, Tenn. -- ClientLogic, a leading global business process outsourcing provider, today announced the signing of a multi-year contract extension with DIRECTV, Inc., to continue providing award-winning customer care and technical support to DIRECTV's more than 15.6 million customers. The contract extension is the result of a successful outsourcing partnership focused on driving customer service excellence through industry-leading business and operational initiatives.

ClientLogic and DIRECTV began working together in 2004 with the common goal of providing the highest level of customer care in the industry. ClientLogic immediately implemented a multi-level client management team to ensure all lines of communication between the organizations - from strategic to tactical - were always open. The "peer to peer" management team, along with highly-specialized auxiliary staff, has consistently identified business and operational initiatives to elevate customer care performance to the next level.

"Customer satisfaction has been the cornerstone of DIRECTV's success since its inception and that will be an area of intense focus in 2007," said John Suranyi, president, sales and service, DIRECTV, Inc. "ClientLogic has been a key partner in ensuring that each of our customers has the best experience possible and we're pleased to continue this important relationship."

"Our work with DIRECTV demonstrates ClientLogic's commitment to developing true outsourcing relationships that move business forward," said Julie Casteel, chief global sales and marketing officer at ClientLogic. "Through innovative management practices, training programs and business strategies, ClientLogic has become an engrained part of DIRECTV's success and we are proud to work with a company that shares our commitment to customer service excellence."

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 15.6 million customers through exclusive content, industry-leading customer service (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET[TM], and MLB EXTRA INNINGS[TM]. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan[TM], US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on the Company, please visit directv.com.

About ClientLogic

ClientLogic is a leading global business process outsourcing (BPO) provider in the customer care and back office processing industries. ClientLogic's global footprint spans 49 facilities in 13 countries throughout North America, Europe, Africa, Central America and Asia. ClientLogic's consistent service quality across channels, media and countries helps clients improve their return on customer investment by reducing service cost, improving customer retention and increasing revenue per customer. ClientLogic's industry-leading clients include Sony Corporation, DIRECTV, ABN AMRO, British Telecom (BT), LTU, Neuf Telecom and United Online (Juno/NetZero). A subsidiary of Canadian diversified company Onex Corporation, ClientLogic is among the top five global customer care providers, managing more than half a million customer interactions each day of the year. For more information, please visit http://www.clientlogic.com.