Unica's Web Analytics Solution Receives Customer Inter@ction Solutions® Magazine's 2006 Product of the Year Award

Business Wire, Jan 22, 2007

Affinium NetInsight(TM) Honored for Outstanding Innovation

WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, announced today that its web analytics solution, Affinium[R] NetInsight[TM], has received the 2006 Product of the Year Award from Technology Marketing Corporation's (TMC([R])) Customer Inter@ction Solutions([R]) magazine (www.cismag.com).

Affinium NetInsight(TM) is a robust, enterprise-level web analytics solution that provides marketing professionals with comprehensive insight into their customers' buying patterns and online marketing effectiveness to improve decision-making and deliver more effective customer interactions. A core component of Unica's Affinium([R]) Enterprise Marketing Management (EMM) software suite, Affinium NetInsight is among the most open and flexible web analytics solutions available. It is offered as both an on demand and on premise solution. With Affinium, companies can automate precision marketing based on deep web and cross-channel knowledge and close the loop across customer touch points, delivering speed to market and improved results.

"We are very pleased to have Affinium NetInsight honored as Customer Inter@ction Solutions' product of the year," said David Sweet, general manager internet solutions for Unica Corporation. "With the continued growth of the Internet and the rise of Web 2.0, customers and prospects are engaging through various interactive media and online social communities to make purchasing decisions, whether transacted on or offline. With this increase in online and multi-channel activity, it is crucial for companies to analyze and act on customer behavior across channels. Unica's Affinium NetInsight, with its open data access and drag and drop report creation capabilities, allows a company to get an end-to-end view of their customers both online and offline, resulting in increased marketing returns."

"Customer Inter@ction Solutions is proud to bestow Unica with the 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements," said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions. "Unica has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future."

The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine.

For more information about Unica, please visit www.unica.com.

For more information about the 2006 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Unica

Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive Enterprise Marketing Management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affiniun NetInsight[TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.

Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com.

About TMC

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,600 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, VoIP Demo, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)