NorCal BMA Presents "Press Release 2.0 or The Future of the Press Release: The Next 100 Years — SEO, Podcasting, Multimedia and RSS"

Business Wire, Jan 22, 2007

Co-sponsored by San Jose State University Professional Development and Business Wire, a Berkshire Hathaway Company

SAN JOSE, Calif. -- Northern California Business Marketing Association (NorCal BMA) Silicon Valley's premier business-to-business (B2B) marketing organization for managers and executives, announced today its January 24th lunch program on "Press Release 2.0 or The Future of the Press Release: The Next 100 Years." The year 2007 marks the centennial of the press release. For the first hundred years, there have been few dramatic changes in how this venerable publicity vehicle was written or delivered. But in the 21st century changes are afoot. What do the next 100 years look like for this important B2B, marketing and PR tool? At the January NorCal BMA luncheon--co-sponsored by San Jose State University Professional Development and Business Wire, a Berkshire Hathaway Company--join us and our panel of PR, media and academic experts as we discuss deploying critical Web 2.0 techniques and technologies for the next generation news release. It's a future that includes SEO (search engine optimization), podcasting, multimedia and RSS (Really Simple Syndication). NorCal BMA is a chapter of the national Business Marketing Association, the leading association for B2B marketers and communicators.

Panelists:

* Dr. William (Bill) Briggs, Professor and Department Director of Journalism & Mass Communications, San Jose State University

* Ed Clendaniel, Health Care editor, San Jose Mercury News

* Jamie O'Donnell, co-founder, SEO PR

* Moderator: Joel Tesch, Northern California regional sales manager, Business Wire, a Berkshire Hathaway Company

Location: David's Restaurant, 5131 Stars & Stripes Drive, Santa Clara, Calif., 95054. When: Wednesday, January 24th from 11:30am to 1:30pm PST. Networking and registration from 11:30am-noon. Program begins at 12:15pm. Cost: $35 for NorCal BMA members, $48 for non-members. Register online via the NorCal BMA web site at http://norcalbma.org/programs/meetingcurrent_html. Or, contact Jeff Shelton at (650) 631-4262 to register by phone or inquire about sponsorship opportunities.

About NorCal BMA

The non-profit Northern California Business Marketing Association (NorCal BMA) is the only professional association in the Silicon Valley/SF Bay Area dedicated to serving the educational and career development needs of B2B (business-to-business) marketers. NorCal BMA is a chapter of the Business Marketing Association, the leading association for B2B marketers and communicators nationwide. Visit the web site at www.norcalbma.org for more information.