Vidiator Powers Hong Kong's Largest Music Library with New Mobile Music Service on PCCW Mobile

Business Wire, Jan 24, 2007

Vidiator's Xenon Music Drives New "MOOV on mobile" Service on PCCW mobile

BELLEVUE, Wash. -- Vidiator[R], a leading provider of mobile multimedia solutions, today announced that Xenon[TM] Music, based on the Xenon Multimedia Delivery Platform, is being used by PCCW to power a new music service -- "MOOV on mobile." Xenon Music consists of Xenon[TM] Streamer Pro, Xenon[TM] Offline Encoder Pro and Xenon[TM] Live Encoder Pro with features that include enhanced encoding and streaming capabilities, intensive billing and authorization interfaces, and personal playlists with loop, shuffle and fast track switching. Vidiator's technology platform is one of the enablers of PCCW's music service "MOOV on mobile," providing customers with an innovative and worry-free music experience on 3G handsets.

"MOOV on mobile" is an innovative way to enjoy music through mobile handsets. The service not only provides customers of "MOOV on mobile" with eight preset lists that refresh every 15 minutes on 3G handsets, but also allows them to compile their own playlists via a personal computer and enjoy their favorite songs on mobile phones anytime, anywhere," said Ian Stone, Managing Director, Mobile and Projects, of PCCW. "We are delighted to adopt Vidiator's technology as one of the enablers to deliver this new service with the largest library of mobile music in Hong Kong."

"The Xenon Music platform is an innovative mobile music service that allows for the delivery of music and other audio content to a customer's mobile device on demand. Selecting from a large music library with features such as playlists and fast track switching, allows for music to be easily selected and played by the user, making the currently popular portable music devices a thing of the past," said Connie Wong, CEO at Vidiator. "PCCW mobile's deployment of our Xenon suite of products for multimedia content delivery demonstrates how carriers are moving fast to meet customer demands for video and audio mobile services. As the mobile content market continues to rapidly expand, we expect to see higher demand of multimedia content to be delivered to the mobile user."

The Xenon Mobile Multimedia Delivery Platform -- including Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder -- provides mobile operators, content providers and handset manufacturers with the tools they need to create and launch advanced 3G multimedia services such as music, TV and on-demand video and audio. The Xenon Platform supports 3GPP standard streaming to be compatible with any standard mobile device sold in the world. Furthermore, the Xenon Mobile Multimedia Delivery Platform, with a simple Java or Symbian client solution, provides a number of service-enabling and revenue-generating features such as live channel switching, advertisement insertion, personal playlists, dynamic bitrate adaptation and real-time billing and authorization which can enable best quality mobile TV, music and VOD services.

About Vidiator

Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices. Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.