WebTrends Named Best Web Analytics in Intelligent Enterprise Magazine's Readers' Choice Awards

Business Wire, Jan 24, 2007

PORTLAND, Ore. -- WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that WebTrends Analytics([TM]) was voted the Best Web Analytics Solution by readers of Intelligent Enterprise Magazine for its 2006 Readers' Choice Awards. This leading end-user recognition comes on the heels of winning the magazine's Editors' Choice Award and being named an Intelligent Enterprise Company to Watch in 2006.

"WebTrends drove a banner year in 2006 as we dramatically expanded our solution suite to offer online advertising optimization, customer targeting and cross-channel business intelligence capabilities," said Greg Drew, CEO and president, WebTrends. "Winning a best-in-category award from Intelligent Enterprise's readers is especially gratifying as it validates our broader business strategy and signals our success in helping some of today's most sophisticated organizations prove and improve their business results."

The Intelligent Enterprise Readers' Choice Awards recognize value, reliability and broad applicability. Hundreds of readers voted through a secure Web ballot that ensured one vote per subscriber in each of 37 categories. This year, only 16 awards remained in the hands of pure-play vendors, making winners like WebTrends the "best of breed" in their industry.

The complete list of this year's Intelligent Enterprise Readers' Choice Award winners can be found at: http://www.intelligententerprise.com/showArticle.jhtml?articleID= 196603898. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Intelligent Enterprise

Intelligent Enterprise is the only media brand exclusively focused on how technologies can work together to form the strategic applications vital to their businesses. IntelligentEnterprise.com provides readers with both the context and the technical detail needed to go from concept to purchase to deployment, addressing the questions Business Application Strategists face every day:

* How to integrate systems and gain market or customer insight in real time, to exploit or even predict future opportunity

* How to architect the information (databases, data warehouses, data marts)

* What applications should run the business (ERP, CRM, SCM)

* How to make systems work together for better, more automated processes

* How to best access and deliver the information so better business decisions can be made

* How to grow revenue by unlocking a company's intelligence

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.