Allurent CEO to Discuss the Future of Online Marketing and E-commerce at Shop.org FirstLook 2007

Business Wire, Jan 29, 2007

Panel to Explore the Most Cutting-Edge Trends in Internet Retail

CAMBRIDGE, Mass. -- Allurent co-founder and CEO Joe Chung will participate on the Future of Online Marketing and E-commerce panel at Shop.org's annual Internet and multichannel kickoff event, FirstLook 2007. Held on the first day of the show, the "Steps to Innovate" day, and moderated by JupiterResearch Senior Analyst Patti Freeman Evans, this panel will explore forward-looking e-commerce topics ranging from "e-commerce 3.0" to interactive window shopping.

FirstLook 2007 is future-focused, bringing together Internet and multichannel retailers and service-providers for a look into the key issues they will face in the coming years and the innovations that will help them grow business. This year's event features the most impressive content ever offered at FirstLook, speakers on the cutting edge of e-commerce and multi-channel, and the biggest and best names in the industry in attendance.

What:           The Future of Online Marketing and E-commerce

When:           Thursday, February 1, 2:45-4:25 pm

Where:          Gaylord Palms Resort & Convention Center, Orlando, FL

Who:            Joe Chung, co-founder and CEO, Allurent, Inc.

To Register:    http://www.shop.org/firstlook07/default.asp

About Allurent

Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com.