New Gartner Offering Equips Sales Professionals With Tools Necessary to Improve IT Sales Force Effectiveness

Business Wire, Jan 29, 2007

"Gartner for Sales Professionals" Leverages Gartner Insight to Help Sales Representatives Win More Business

STAMFORD, Conn. -- Gartner announced today the release of its new offering within its Gartner for Business Leaders product suite called "Gartner for Sales Professionals." This offering is designed to help a sales force win more business.

Gartner for Sales Professionals provides IT salespeople with everything they need to deepen their knowledge about their target markets and target customers. Product features include:

* An easy-to-use portal customized for each sales representative's territory and interests

* Hand-selected summaries of critical Gartner research

* "Point and click" interactive Gartner Magic Quadrants

* Customer profiles and streaming business news from leading third-party content providers

* Community-building features that enable colleagues to share sales strategies and tips

"Gartner for Sales Professionals improves IT sales force effectiveness by putting Gartner research, including Gartner Magic Quadrants, on every sales representative's desktop," said Ken Davis, senior vice president of Gartner's High Tech & Telecom Programs. "Sales representatives consume the same research their customers are using to make purchasing decisions every day. This enables the sales representative to be more conversant with their customer's needs, while effectively positioning their company's products and solutions."

With interactive Gartner Magic Quadrants, salespeople can quickly discern the strengths, challenges and market position of their own company vs. competitors. The point-and-click interface immediately directs salespeople to salient Gartner research; providing the insight needed to anticipate and overcome objections, and targeting opportunities that play to their strengths -- ultimately helping them win more business.

About Gartner

Gartner, Inc. (NYSE: IT) delivers the technology-related insight necessary for its clients to make the right decisions, every day. Gartner serves 10,000 organizations, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company consists of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 3,700 associates, including 1,200 research analysts and consultants in 75 countries worldwide. For more information, visit www.gartner.com.