Right Media Launches RMX Direct for Publishers

Business Wire, Jan 29, 2007

NEW YORK -- Right Media (www.rightmedia.com), creator of the Right Media Exchange, today launched RMX Direct, a simple solution for managing advertising that allows web publishers to make more money from their sites. During the system's successful private beta period, 750 publishers set up accounts, and over 11 billion ad impressions were served.

RMX Direct is geared towards publishers who sell their advertising inventory primarily through ad networks. It allows those networks, as well as select ad networks in the Right Media Exchange, to compete for website inventory on a level playing field in real-time. The system allocates each impression to the highest-paying advertiser automatically, regardless of network affiliation.

"We've doubled our effective CPM and revenue within a month," said Steve Jenkins, president of CheatCodes.com. "It was drastic. We also manage Casale Media, Google Adsense, Tribal Fusion, ValueClick, and Advertising.com through this interface. It's less work and helps us make much more money."

"Having a system that can find the best fit for a given ad impression is great for us," said Mehul Patel, president of Swirve.com. "We've noticed great results in our eCPM. Now, we have far less wasted inventory as it all gets allocated to its best fit."

RMX Direct also includes Media Guard[TM], the Right Media Exchange's ad classification system that protects web publishers and their users from potentially harmful ads.

About Right Media

Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.