Bazaarvoice Founder & CEO to Present on "Activating Word of Mouth" at Shop.org FirstLook 2007

Business Wire, Jan 29, 2007

Bazaarvoice Client Overstock.com Will Also Take the Stage to Present on "Activating Word of Mouth Marketing" During the "Future of Online Marketing and eCommerce" General Session on February 1, 2007 at 12:45pm EST

AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Bazaarvoice founder and CEO Brett Hurt will present insights and best practices for activating word of mouth marketing at the upcoming Shop.org FirstLook 2007 conference. Mr. Hurt will be joined onstage by Jacob Hawkins, senior vice president for online marketing at Overstock.com. In early 2006, Overstock.com successfully migrated its ratings and reviews functionality to the Bazaarvoice platform in order to more easily facilitate customer-to-customer conversations on the incredibly popular closeout site.

The general session, titled The Future of Online Marketing and eCommerce, will take place on Thursday, February 1, 2007 at 12:45 p.m. EST at the Gaylord Palms Hotel in Kissimmee, Florida. The session is moderated by noted eCommerce analyst Patti Freeman-Evans of JupiterResearch. Mr. Hurt will also host a round table discussion with Shop.org attendees later that day at 4:30 p.m. EST.

"Customer word of mouth is the most valuable marketing tool available to a retailer," said Mr. Hurt. "We work closely with our retail clients to develop long-term word-of-mouth strategies that directly tie back to conversion and revenue metrics. The end result is a digital marketing asset of customer word-of-mouth. This valuable asset is leveraged by Bazaarvoice and our clients in many marketing channels online and offline, including the largest shopping portals and search engines, email and RSS marketing, circulars and catalogs, and even in-store signage."

Bazaarvoice's flagship ratings and reviews solution places the authentic customer voice at the center of the eCommerce experience to help shoppers make more informed and rewarding purchase decisions. Bazaarvoice also offers the industry's most comprehensive set of community management services, analytics tools, and syndication services to help online brands effectively use the power of customer-generated content to increase sales, attract new customers, and improve customer satisfaction and loyalty. Bazaarvoice is the only on-site ratings and reviews solution to offer FeedVoice RSS, SearchVoice search engine placement, SyndicateVoice word-of-mouth advertising on major shopping portals, Photo Reviews, and Video Reviews.

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company's brand and customer experience. The company's flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy's, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a "Red Herring 100 North America" award by Red Herring magazine. For more information, please visit the company's website at www.bazaarvoice.com or email info@bazaarvoice.com.