GS Carbon's Sterling Planet Portfolio Company Provides Renewable Energy for Super Bowl XLI and NFL Experience

Business Wire, Jan 31, 2007

First Super Bowl to Use 100% Renewable Energy

NEW YORK -- GS Carbon Corporation (OTC Bulletin Board: GSCR) today announced that its portfolio company, Sterling Planet, Inc., has partnered with the National Football League (NFL) Environmental Program and Florida Power & Light (FPL) Sunshine Energy[R] program for business customers to make Super Bowl XLI and the NFL Experience Football Theme Park both 100% renewable energy events. This year's NFL championship game will be the first Super Bowl to use 100% renewable energy.

Sterling Planet has agreed to supply Renewable Energy Certificates (RECs) to indirectly offset greenhouse gas (GHG) emissions associated with conventional electricity consumption at the events.

Sterling Planet and the FPL Sunshine Energy[R] program for business customers will provide Florida-generated renewable energy from solar and bioenergy sources in the name of Dolphin Stadium, the NFL and the South Florida Super Bowl XLI Host Committee.

"Sterling Planet is pleased to 'green up' the world's most prestigious sporting event and take renewable energy into the mainstream, into living rooms across the nation and world," says Mel Jones, Sterling Planet's President and Chief Executive Officer. "The NFL's Super Bowl will serve to broaden awareness of renewable energy as a viable, readily available and affordable option for meeting energy needs while safeguarding the environment," added Jones.

Jack Groh, NFL's Environmental Program Director, says, "The year 2007 marks our third carbon neutral Super Bowl. We have planted thousands of trees in host cities in the last couple of years, but this is the first time we've added renewable energy credits into that mix. The carbon neutral project is just one of several initiatives developed in South Florida to address the environmental impact of our events. Other projects focus on reuse of materials, solid waste management, recovery of prepared food, and donation of thousands of books and pieces of sports equipment to needy children in the host communities."

Long after Super Bowl XLI, the commitment to clean, renewable energy at Dolphin Stadium will endure. In fact, the event precedes the launch of FPL's Sunshine Energy[R] program to business customers, who can begin enrollment April 1, 2007. Sunshine Energy[R] will give FPL's business customers an opportunity to purchase renewable energy on an ongoing basis. Additionally, FPL will earmark proceeds from the program for the creation of new, renewable energy resources within Florida.

"The partnership between the NFL Environmental Program, Sterling Planet and FPL's Sunshine Energy[R] program will leave a lasting legacy in Florida," says Vinnie Fugere, Sterling Planet's client manager for the NFL. "The NFL has taken a leadership role in bringing energy independence and environmental stewardship to the state."

Adds Mel Jones, "The 'greenup' of Super Bowl XLI launches FPL's Sunshine Energy[R] program for business customers. Businesses in FPL's service territory now have the opportunity to choose cleaner energy and make a difference for the environment, for energy independence and security, and for solar development within Florida."

The renewable energy provided to Dolphins Stadium creates environmental benefits comparable to not driving 467,000 miles in a passenger car or conserving 58 acres of forest preserved from deforestation.

About Sterling Planet

Sterling Planet is the nation's leading retail provider of solar, wind and other clean, renewable energy through direct sales and electric utility partnerships. To date, Sterling Planet Renewable Energy Certificate (REC) sales have created environmental benefits comparable to taking 991,200 cars off U.S. roads for a year. Founded in 2000, Sterling Planet was the first company to offer RECs to every U.S. home and business as a way to support sustainable energy production that benefits the environment, the economy and society in general. In 2006, Sterling Planet pioneered the U.S. market for White Tag[TM] Energy Efficiency Certificates. Today, the Atlanta-based company has 461 large commercial and industrial clients nationwide, including 40 utility partners in Connecticut, Florida, Massachusetts, New Jersey, New York and elsewhere. The company is also exploring emerging clean energy markets, maintaining a focus on businesses, universities, government clients and other companies seeking LEED credits for green building certification. www.sterlingplanet.com.

About GS Carbon

GS Carbon Corporation (OTC Bulletin Board: GSCR) is a development stage company that was founded to facilitate decarbonization in ways that cost-effectively capitalize on the evolving carbon markets. GS Carbon's ambition is to affect reductions in the carbon intensity of energy consumption by investing in carbon trading, developing and commercializing advanced new decarbonization technologies, and by developing and owning renewable energy production assets.

GS Carbon is majority owned by GreenShift Corporation (OTC Bulletin Board: GSHF), a company devoted to facilitating the efficient use of natural resources.