Right Media Adds Three Key Executives

Business Wire, Jan 8, 2007

Chris Mahl, Denise Colella and Hillary Smith Join Emerging Leader in Interactive Advertising

NEW YORK -- Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced the appointments of Chris Mahl as vice president of sales, Denise Colella as vice president of international operations and Hillary Smith as general counsel. Mahl and Colella will report to Right Media president Christine Hunsicker, while Smith will report to CFO John Roberts.

"Chris, Denise and Hillary all have amazing track records in their respective disciplines," said Michael Walrath, Right Media's CEO. "We're excited to have them here to help us capitalize on the momentum that Right Media has in the market."

A sales leader and team builder for over 20 years, Chris Mahl will be responsible for aggressively expanding Right Media's global sales force. Most recently, Mahl was senior vice president of sales at Salesforce.com, a company he helped to drive into the enterprise market. During his tenure, revenue grew from $22.4 million to $310 million, and the number of employees increased from 150 to 1800. From 1996 to 2001, Mahl was senior vice president of North American sales at Informatica, the company that defined the enterprise analytics infrastructure market. Revenue grew from $0 to $197 million, and the number of employees increased from 18 to 750, during his tenure. Mahl spent 1991 to 1996 at Oracle in sales and sales management roles covering multiple industries and markets worldwide.

With extensive experience in global business management, Denise Colella will lead Right Media's international expansion. She most recently served as vice president of product operations at Blackfoot, Inc., where she led development of the company's marketing intelligence platform. As business and technical operations director for Abacus (a division of DoubleClick) from 2004 to 2006, Colella spearheaded the launch of Abacus in France and Japan and managed production teams across Dublin, Paris and London. From 2001 to 2003, she served as director of product management for DoubleClick Japan, managing all company products throughout the Asia Pacific market.

Hillary Smith will continue to combine her legal and digital media expertise as she oversees Right Media's legal affairs. Most recently, Smith was senior vice president, general counsel and corporate secretary at DoubleClick, a global technology and data marketing company. Prior to joining DoubleClick, Smith was a litigation associate at Paul, Weiss, Rifkind, Wharton & Garrison.

About Right Media

Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 11,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.