iStreamPlanet Adopts Microsoft Silverlight to Power Next Generation Webcasting

Business Wire, July 10, 2007

Leading Webcast Provider to Offer Applications Based on Silverlight Later this Summer

LAS VEGAS -- iStreamPlanet Co., a leader in the management and monetization of webcasting services, today announced collaboration with Microsoft to deliver rich interactive media experiences using Microsoft Silverlight. iStreamPlanet plans to implement Silverlight into its end-to-end webcasting solution and begin utilizing its next generation media streaming capabilities with its growing portfolio of industry leading customers such as AT&T BlueRoom, World Series of Poker, and the Consumer Electronics Show.

"We are very excited about the benefits the new plug-in has to offer and intend to release a full suite of applications integrated with Microsoft Silverlight by late summer of this year," said Mio Babic, Founder and CEO of iStreamPlanet Co.

Sean Alexander, director of Silverlight Media at Microsoft Corp. said, "We created Silverlight with companies like iStreamPlanet in mind and a focus on enabling easy deployment of engaging media experiences that seamlessly integrate with existing Web infrastructures. Microsoft is excited about iStreamPlanet's decision to use Silverlight for their business needs - we anticipate our work together will result in some truly compelling webcasting solutions."

Microsoft Silverlight is a new cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web. Silverlight includes support for the Windows Media platform and the SMPTE VC-1 video standard, enabling immediate compatibility with millions of hours of content already available on the Web, while adding support for rich interactive capabilities and the ability to scale from full-screen high-definition (HD) to mobile scenarios.

"All of our clients, but especially our enterprise clients, have been looking for three things: 1) The ability to view their content on multiple platforms, 2) The ability to view their content on multiple browsers and 3) The ability to easily customize the playback experience. With Microsoft Silverlight, all of these issues are resolved and we now have the ability to deliver the best possible product to our customers", said Randy Levine, VP of Business Development at iStreamPlanet Co.

iStreamPlanet specializes in online content delivery and can simultaneously and securely deliver event webcasts to thousands of users. Live events or pre-recorded archived media can be easily secured and delivered on a pay-per-view or subscription basis using iStreamPlanet's end-to-end media delivery platform PayCast[R] Service or secured directly on the customer's Web site using iStreamPlanet's latest digital rights management tools DRM Web Services.

iStreamPlanet customers include Jump TV, ProElite, Caterpillar Inc., Texas Instruments, and American Express. iStreamPlanet has also partnered with America's leading technology service provider for the convention markets, Smart City, to provide managed streaming media services and webcasting to the twenty four largest convention centers nationwide and Disney World Resort properties.