Telefonica Moviles Turns to UTOPY for Customer Intelligence

Business Wire, July 10, 2007

Telecommunications Giant Adopts UTOPY's Innovative Speech Analytics Technology

SAN FRANCISCO -- UTOPY, the leading provider of enterprise-class solutions for Customer Intelligence through Speech Analytics, today announced that Telefonica Moviles of Spain, a company of the more than $70 billion Telefonica group, has selected UTOPY. Telefonica Moviles is implementing the fully localized Spanish version of UTOPY's SpeechMiner solution with the support of UTOPY's reseller and implementation partner, Fonetic, who is headquartered in Spain.

As the leading cellular telecommunications provider for Spanish and Portuguese speakers, Telefonica Moviles has more than 80 million customers in 15 countries. With a large customer base in a highly competitive industry, the company is looking for more intelligent insight into the daily conversations their customers have with the company.

By leveraging the conversations taking place in the contact center and transforming them into meaningful information, UTOPY's Customer Intelligence solution provides key data across the customer lifecycle. Telefonica Moviles Espana uses the solution to analyze both inbound and outbound customer interactions--enabling the company to create a holistic portrait of all customer relationships.

"We selected UTOPY after an exhaustive review of the solutions on the market," said Mario Soro, Director of CRM technology at Telefonica Moviles Espana. "UTOPY offered the only speech analytics solution that would help us to truly improve enterprise performance--we will able to exploit customer conversations as the missing data source to diagnose problems, develop strategies to combat challenges, and measure how well we are performing against our goals. And, thanks to UTOPY's close relationship with Fonetic, we have a local presence in Spain to support us."

"The UTOPY solution simply offers the most accurate and relevant results for business users," said Juan Manuel Soto, Managing Director of Fonetic. "We are thrilled to deliver a solution of its caliber to Telefonica Moviles and know UTOPY will have a significant impact on the entire enterprise."

"We are so proud to have been selected by such a prestigious and forward-thinking company," said Roy Twersky, chief executive officer of UTOPY. "It says a great deal of the accuracy and relevance of our solution's results when an organization like Telefonica Moviles relies on UTOPY data to spot new opportunities and drive improvements in enterprise performance."

About UTOPY

UTOPY provides industry-leading Customer Intelligence solutions that gather, analyze, report and deliver the voice of the customer to enterprise decision-makers, including sales, operations, and marketing professionals. With UTOPY solutions, direct customer feedback is analyzed to improve the customer experience, uncover new markets and revenue opportunities, understand and address competitive threats, and identify and address areas for process and business performance improvement. UTOPY customers include leaders in the financial services, insurance, healthcare, telecommunications, outsourcing, and retail industries. Headquartered in San Francisco, CA, the UTOPY team has extensive experience in business intelligence, operations and process improvement, as well as speech analytics. For more information, visit www.utopy.com.

About Fonetic

Headquartered in Madrid, Spain; Fonetic is devoted to helping leading companies acquire and implement technologies to improve the customer experience. Fonetic consultants have significant experience with both the business processes and technical requirements necessary to implement and support enterprise systems and have particular expertise with speech and business intelligence technologies. Customers include customer-centric organizations in the Financial Services, Insurance, and Telecommunications industries where increased competition demands innovative technologies and approaches. For more information about Fonetic, please visit their website at www.fonetic.es.