Books-A-Million Announces Express Lane and Celebration for Fans of Harry Potter and the Deathly Hallows!

Business Wire, July 10, 2007

BIRMINGHAM, Ala. -- Books-A-Million, Inc. (NASDAQ:BAMM) today announced that there will be no long waits in line as the clock strikes midnight on Saturday, July 21st, with its exclusive and super-fast Express Lane vouchers. In an effort to offer Harry Potter and the Deathly Hollows at the earliest possible moment, Books-A-Million will open Express Lanes in most of its 208 locations. Customers who have purchased an Express Lane voucher may simply exchange it for one copy of Harry Potter and the Deathly Hallows. Express Lane vouchers are on sale now at all Books-A-Million locations for 40% off the book's retail price, plus an extra 10% off with a Millionaire's Club Card.

J.K. Rowling's Harry Potter and the Deathly Hallows, with over 784 pages, has a first printing of 12 million - an all time United States publishing record.

"Two years ago, Harry Potter and the Half-Blood Prince surpassed even our loftiest expectations and made publishing history with its printing of over 10.8 million copies," said Jeff Skipper, Vice President of Marketing at Books-A-Million. "The advance demand for Books-A-Million's Express Lane Vouchers indicates that Harry Potter and the Deathly Hallows will break all the records set by previous titles in Rowling's Harry Potter series."

Books-A-Million stores will also be hosting a Harry Potter and the Deathly Hallows Celebration beginning at 9 P.M. on Friday, July 20, 2007. The celebration includes face painting, trivia contests, Harry Potter crafts, costume contests and a chance to win exclusive prizes. The Books-A-Million Celebration counts down to the 12:01 A.M. release of the long-awaited and greatly anticipated seventh and final book in the Harry Potter series.

Books-A-Million is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates more than 200 stores in 19 states and the District of Columbia. The Company operates three distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., traditional bookstores, operating under the names Bookland and Books-A-Million, and Joe Muggs Newsstands. The Company's wholesale operations include American Wholesale Book Company and Book$mart, both based in Florence, Alabama. For more information, visit the company's website at www.booksamillioninc.com.