Paid, Inc. Enlists Burton Goldstein & Co., LLC For New Business Development

Business Wire, July 12, 2007

BOSTON & NEW YORK -- Paid, Inc. (OTCBB:PAYD) has contracted Burton Goldstein & Co., LLC as a consultant to assist in new business development efforts with sports and entertainment celebrities for Paid's celebrity services business. New York-based Burton Goldstein & Co., LLC provides business management services to musical artists, sports celebrities, entertainment personalities and groups, models and record label executives.

"There is a growing demand for services such as VIP ticketing, fan club and online presence management and merchandising," said Burton Goldstein, Owner of Burton Goldstein & Co., LLC. "It is refreshing to see a company that does all of these things well and personalizes its offering specifically to each client. We're looking forward to working with Paid to introduce them to potential clients who are in need of these types of services."

"Burton Goldstein & Co., LLC has a stellar reputation in the sports and entertainment industries for managing celebrities' business affairs and negotiating business contracts with the clients' best interests at heart," said Greg Rotman, CEO of Paid, Inc. "The fact that they are intimately aware of emerging trends and the types of services needed by celebrities and are in a position to make recommendations to their clients makes it that much more significant that they are assisting us in developing new business. We share their commitment to personalized service for clients and we are excited about the opportunity to deliver our broad array of services to fill celebrities' needs and enhance their branding efforts."

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the SEC, including Form 10-QSB.