Newegg.com and iTaggit Become Latest Sponsors of AT&T and Platinum Studios' 2007 Comic Book Challenge

Business Wire, July 12, 2007

Newegg.com and iTaggit Support Contest to Foster Creativity in the Comic Book Industry, Rewarding the Most Innovative

LOS ANGELES -- Platinum Studios (www.PlatinumStudios.com), an entertainment media company that controls one of the world's largest independent libraries of comic book characters, today announced that Newegg.com and iTaggit are the latest sponsors of AT&T and Platinum Studios' 2007 Comic Book Challenge (www.attblueroom.com/hollywood and www.ComicBookChallenge.com). As supporters of the competition, the companies will provide highly coveted gifts to the Top 50 entrants, who are set to present their comic book concepts to a panel of industry insiders in San Diego during the Comic-Con International 2007 convention.

Platinum Studios' Comic Book Challenge, the comic book industry's leading competition, invites aspiring creators to submit original comic book concepts in a head-to-head challenge for a multimedia development and publishing deal that includes multi-platform distribution, as well as the creation of a licensing and merchandising program. The deal is a rare opportunity for newcomers to gain entry into a competitive segment of the entertainment industry. Platinum Studios also plans to develop the property for film and television.

"The Comic Book Challenge draws some of the most creative and demanding minds around," said Carlos Donahue, senior marketing manager at Newegg.com. "Those are the individuals Newegg.com is accustomed to serving and the reason we're very pleased to be affiliated with Platinum Studios' annual competition to find the best and brightest original concepts in the industry."

Newegg.com, a leading online e-commerce company, is providing leading consumer electronic products as prizes to the Top 50 entrants at the Comic Book Challenge. Prizes include Microsoft Zune players, Phillips 42" high-definition plasma televisions, an Apple Mac Book Pro, and gift certificates for every Top 50 entrant.

Platinum is also announcing iTaggit as a sponsor. The company's patented platform allows users to efficiently manage, catalog, and share high-value collectibles. Members can log on to iTaggit to do everything from store and organize information about their valuables to post items for trade or sale, and even communicate with other members about collectibles through category-specific community blogs.

"We simply could not have dreamed a better partnership than pairing iTaggit with AT&T and Platinum Studios' Comic Book Challenge," said David Altounian, CEO of iTaggit. "The Comic Book Challenge is all about discovering new and untapped talent in a trove of worthy competitors and iTaggit.com was started to help individuals discover and share their passion for collecting, including comic books, with other like-minded enthusiasts in a secure, online environment."

Platinum Studios recently announced AT&T as the presenting sponsor of the Comic Book Challenge for the next three years. Fans can see the best the competition has to offer and vote for their favorites online at www.attblueroom.com/hollywood and at www.ComicBookChallenge.com beginning in late July. The winner of the 2007 Comic Book Challenge will be formally announced in late August, and the winner's comic book or graphic novel will be published and premiere at a major Wizard World convention in 2008.

Previously announced sponsors of Platinum Studios' Comic Book Challenge include Toon Boom Animation, Planetwide Media's Comic Book Creator, and Wacom. For more information, please visit www.PlatinumStudios.com.

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About Platinum Studios (www.platinumstudios.com)

Platinum Studios controls one of the world's largest independent library of comic book characters, which it adapts, produces, and licenses for all forms of media, including print, film, online, mobile/wireless, gaming, and merchandising. Platinum Studios' library contains more than 3,800 characters spanning a full range of genres and styles, and also includes properties such as www.DrunkDuck.com, the industry's preeminent Web comics community. Working with leading companies in the entertainment and new media sectors, Platinum is a recognized leader in the creation of new content across all media platforms.

Platinum Studios - Comics Fueling Media EVERYWHERE!

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high-speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.