Claraview Retail Data Warehouse Certified for the HP Neoview Platform

Business Wire, July 16, 2007

RESTON, Va. -- Claraview, Inc., a strategy and technology consultancy specializing in business intelligence, today announced that its Retail Data Warehouse solution has been validated on and is fully supported by HP Neoview, an enterprise-class data warehousing platform. The solution, which includes a data model, analytics framework and reporting workbench, provides complete business intelligence support for the global retail industry.

The Claraview Retail Data Warehouse is an expandable solution that gives retailers a substantial head start on their data warehouse implementation by shortening the process time and removing the need to reinvent industry common best practices. Its foundations are an enterprise retail data model and pre-defined BI applications that can be leveraged with leading BI products.

Claraview's solution gives retailers a comprehensive operational view of their organization, by providing insight and helping organizations to increase revenue by enhancing service levels, promotional effectiveness and customer loyalty. In addition, retail organizations can reduce costs through more effective inventory management, improved productivity and increased information accuracy.

"Exciting new technology from HP, combined with Claraview's Retail Data Warehouse application, makes the joint Claraview and HP solution a win for retailers looking to adopt Operational Business Intelligence," stated Dan Ross, Claraview Partner and head of its retail practice. "Integrating business intelligence into operations will yield even greater business benefit."

"We are delighted to have Claraview join our partner community," stated John Miller, Director of Marketing for HP's Neoview, "Operational Business Intelligence in Retail is a top priority for HP and Claraview's expertise in Customer Loyalty and Inventory Management contribute to a strong solution portfolio."

About Claraview

Claraview is a strategy and technology consultancy that helps leading companies and government agencies use business intelligence (BI) to achieve competitive advantage and operational excellence. The Claraview Way(SM) is our repeatable implementation methodology that has delivered scalable business intelligence systems with measurable results - faster time to decision, improved information quality, and greater strategic insight. For more information, please visit www.claraview.com.