Business Services Industry

Clear Channel Radio Announces That Over $1 Million in Prizes Are Up for Grabs for the Radio Advertising Industry

Business Wire, July 16, 2007

Industry-Wide Call-for-Entries for Excellence in Advertising on Radio Awards Opens Today

Radio Advertisers, Agencies, Broadcast Entities, and Creative Houses across the Country Wonder, "How Do You Split a Prize That Big?"

NEW YORK -- Clear Channel Radio today announced an industry-wide call-for-entries for its Excellence in Advertising on Radio (EAR) Awards, which was created to recognize outstanding radio creative throughout the country. Clear Channel Radio encourages radio advertisers, agencies, broadcast entities, and creative houses across the country to submit entries by the August 10th, 2007 contest deadline for prizes valued at over $1 million.

The competition will award radio creative in six categories with the grand prize going to "Best of Show." The lavish prizes for each are described below.

* Best Copywriting - a private, chartered jet to any U.S. destination

* Best Use of Humor - a pair of new Mini Cooper's

* Best Use of Music - a new BMW 3 Series Convertible Hard Top with HD Radio

* Best PSA/Pro Bono - $25,000 donated to charity of choice

* Best Radio Station Produced Commercial - $20,000 Paris shopping spree

* Best Use of Radio to Drive Consumers to the Web - $50,000 credit for online purchases

* Best of Show - The agency will receive $1,000,000 in advertising on Clear Channel Radio

The winners will be announced at the EAR Awards luncheon at Jazz at Lincoln Center in New York, NY on November 2, 2007. There is no charge to enter, and creative advertisement submissions can be uploaded at www.earawards.com. Also visit the site to hear creative thinking from top agencies and radio stations that are already contemplating how to split prizes this big!

"Radio produces some of the most clever, most humorous, and most effective advertising available on any medium," said John Hogan, president and CEO of Clear Channel Radio. "By handsomely rewarding the best-in-class in each of these categories, Clear Channel Radio hopes to spark further creative energy and draw top talent to the industry. Best of luck to all who enter as we eagerly wait for the winning advertisements to be revealed."

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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