SER Solutions Appoints Joe Licata as New President & CEO

Business Wire, July 18, 2007

DULLES, Va. -- SER Solutions, Inc., a leading provider of call management and speech analytics solutions, announced today that it has appointed Joe Licata to the position of President and Chief Executive Officer, effective July 9, 2007. Mr. Licata brings extensive strategic and operational expertise with global telecommunications and information technology companies holding executive level positions at Siemens, ROLM Corporation, and IBM.

"We are extremely pleased to have Joe Licata join SER as our new President and Chief Executive Officer," said Mark Stone, Chairman of the Board, SER Solutions, Inc. "The Board of Directors was committed to finding a leader who brought extensive industry experience, a customer-centric philosophy, and a strategic vision for evolving SER. We believe we found that in Joe. We are confident that SER, with Joe's leadership, will push ahead in its mission to deliver contact center software and service excellence, and continue to drive customer success."

"Innovative technologies are driving the Contact Center industry to new levels and strategically changing the way companies interact with customers. Joining SER at this time of exciting change and growth is a tremendous opportunity," said Joe Licata, newly appointed Chief Executive Officer. "This is a company with a rich history within the contact center industry, and a strong vision for the future. I am looking forward to working with the team at SER to help our customers realize increased business value from their software solutions."

Mr. Licata most recently served as the President of Siemens Enterprise Networks, LLC, a U.S. telecommunications company, where he led the creation of the strategic blueprint that strengthened Siemens position as an IP convergence leader in the U.S. enterprise communications market.

Previously, Mr. Licata held various executive level positions at ROLM Corporation and IBM. He currently serves on the Advisory Board with DAVE Networks, nexVortex, Inc., and Georgia Tech University - College of Computing.

Additionally, Mr. Licata has advised many technology companies on strategy, execution, and customer value creation.

About SER Solutions, Inc.

SER Solutions, Inc. delivers unsurpassed contact center management and speech analytics solutions to support business activities such as planned and proactive customer care, telemarketing, collections, fundraising, emergency notifications, and political calling. SER's solutions enable enterprises to turn customers into loyal, long-term sources of recurring revenue by generating increased customer loyalty, expanding up-sell and cross-sell opportunities, maximizing agent productivity, and reducing costs. The company, an affiliate of The Gores Group, LLC, is headquartered in Dulles, Virginia with operations in North America and Europe. Additional information about SER is available at www.ser.com.

SER is a registered trademark of SER Solutions, Inc. All other trademarks are the property of their respective owners.