Results of New Consumer PC Survey Have Important Implications for Dell and Apple

Business Wire, July 18, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c63113) has announced the addition of new ChangeWave Report; Consumer PC Market Transformations to their offering.

ChangeWave's latest consumer PC survey shows two major purchasing shifts are simultaneously hitting the marketplace. One is almost certain to have a transformational impact on Apple (AAPL). The other has important implications for Dell (DELL).

This survey was conducted June 6-12, 2007 and a total of 3,881 members of the ChangeWave Alliance participated.

Key Questions Answered in this Report:

- What brand of computer will consumers be being in the next 90 days?

- How satisfied are consumers with their computer purchases?

- Are consumers satisfied with Microsoft's new Vista operating system?

- Where does Apple stand in the PC market?

- Are consumers planning on upgrading existing computers to Vista?

- Is there confidence among consumers in the built-in protection from viruses, spyware, and malware in Vista?

Top Reasons to Purchase this Report:

- Identify the leading computer manufacturer

- Understand the outlook for Dell and Hewlett-Packard

- Discover where Gateway stands in the PC market

- Understand the level of consumer confidence in Microsoft Vista

- Learn where Apple is headed in the next 90 days

We survey our proprietary intelligence-gathering network of more than 10, 000 accredited members on a wide range of research topics and convert the findings into valuable business intelligence reports. These credentialed technology professionals and business executives work in over 20 vertical industries -- and spend their everyday lives on the frontline of technological change. Nearly 3 out of every 5 members (58%) have advanced degrees (e.g., Master's or Ph.D.) and 94% have at least a four-year bachelor's degree.

Our research provides a real-time view of companies, technologies and business trends in key market sectors, along with an in-depth perspective of the macro economy - well in advance of other available sources.

Overview

Summary of Key Findings

The Findings

- Overall Consumer PC Purchasing Trends

- Past 90 Days - Consumer PC Purchasing

- Next 90 Days - Consumer PC Purchasing

- More On Microsoft Vista

ChangeWave Research Methodology

About ChangeWave Research

For more information visit http://www.researchandmarkets.com/reports/c63113