Hartville Group, Inc. Engages Cameron Associates as Investor Relations Advisor

Business Wire, July 19, 2007

CANTON, Ohio -- Hartville Group, Inc. (OTCBB:HTVL), a provider of health insurance plans for domestic pets, today announced that it has engaged Cameron Associates Inc., a full-service New York-based investor relations firm, as its investor relations advisor. Cameron Associates will assist Hartville Group with broadening its financial market presence and establishing new relationships within the investment community.

Dennis C. Rushovich, Chief Executive Office of Hartville Group stated, "In the first quarter of 2007, we reported dramatic growth in our policy base, which was largely due to the expansion of our marketing programs and recent operational upgrades. As a result of these efforts, we believe Hartville Group is well-positioned to significantly grow its market share in the under-penetrated and highly fragmented U.S. pet health insurance industry. Working closely with Cameron Associates, our goal is to raise the visibility of Hartville Group by educating investors about the compelling growth opportunity in the U.S. pet health insurance industry, and effectively communicating our investment story to both current and potential investors."

About Hartville Corporation

Hartville Group, Inc. ("Hartville Group") is a holding company whose wholly owned subsidiaries include Hartville Re Ltd. ("Hartville") and Petsmarketing Insurance.com Agency, Inc. ("the Agency"). Hartville is a reinsurance company that is registered in the Cayman Islands, British West Indies. Hartville was formed to reinsure pet health insurance that is being marketed by the Agency. The Agency is primarily a marketing/administration company concentrating on the sale of its proprietary health insurance plans for domestic pets. Its business plan calls for introducing its product effectively and efficiently through a variety of distribution systems. The Company accepts applications, underwrites and issues policies.

About Cameron Associates

Founded in 1976, Cameron Associates, Inc. is a New York City-based, full-service investor relations firm providing strategic counsel to a select group of public companies. The firm is particularly focused on assisting emerging companies in the U.S. who need guidance in achieving key business goals, such as improved visibility and reputation in the equity markets, proper positioning of complex financial transactions, and communicating critical corporate issues. Additional information about Cameron Associates can be found on the company's web site at www.cameronassoc.com.

Forward-Looking Statement

Except for historical information, all other information in this news release consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected, anticipated or implied. The most significant of these uncertainties are described in the Company's Form 10-K, Form 8-K and Form 10-Q reports. The Company undertakes no obligation to update or revise any forward-looking statement.