Boru® Vodka Presents "Defend the Bar Band"

Business Wire, July 25, 2007

Multi-Tiered Marketing Program Rewards Bands and Consumers

NEW YORK -- Castle Brands Inc. (AMEX: ROX) today announced that its flagship brand, Boru([R]) Vodka, is launching its "Defend the Bar Band" US marketing program. The program's focus is a web-based contest to find the most authentic and passionate bar band. Additional elements include a consumer "Defend the Fan" sweepstakes, and on-premise "Defend the Bar Band" Nights.

Earlier this year, Castle Brands launched a bold, fresh look for Boru Vodka. The highly-acclaimed new packaging was very well received by the trade and the new bottle is now on store shelves across the country. In conjunction with the bottle launch, Boru launched its "Reclaim the Spirit" marketing campaign and its newly designed website.

"Defend the Bar Band" is the second phase of Boru Vodka's brand building program. The multi-tiered program begins with the search for the ultimate bar band. Boru Vodka gives unsigned bands a forum to stand up and play for what they believe in, their music. Up to fifteen bands will be selected from all the entries received and their original recordings will be featured on boru.com. The bands will compete for the opportunity to win a digital release deal with Roadrunner Records as well as $10,000 worth of new equipment from Musician's Friend. Real-time, web-based consumer voting will narrow the field to four finalists. A combination of consumer voting and industry panel votes will determine the winning bar band. The judging panel is made up of industry and entertainment experts from Roadrunner Records, Blender.com, Musician's Friend and Boru Vodka.

Not forgetting music fans, Boru Vodka invites consumers to visit boru.com to listen to new music and vote for their favorite bar band. Visitors can also enter the "Defend the Fan" sweepstakes for the chance to receive daily music downloads and win $5,000 or a Boru branded jukebox.

The bar band program will be promoted on-premise with events and point-of-sale merchandise. In addition, Castle Brands has retained on-premise specialists to supplement its own sales team in key markets. This "Brand Ambassador" team will be dedicated to Boru Vodka and will work on-premise promoting the brand and the bar band program.

"Defend the Bar Band" extends beyond boru.com. Boru Vodka has partnered with Dennis Digital, parent company of maximonline.com, blender.com and fark.com; Roadrunner Records, specifically their hottest new band, Madina Lake; and Musician's Friend, the premier destination for music equipment. These partners will highlight the bar band program on their websites, provide outbound e-blasts to their databases, and cross-link with boru.com. Partnering with leaders in the entertainment and music industry is expected to result in Boru's bar band program reaching over six million people. "Defend the Bar Band" will also be showcased with a page on myspace.com.

"We have created an integrated, web-based marketing program that extends the "fight/defend" brand campaign we introduced earlier this year. The bar band program takes the ever popular talent search format to the 21st century as well as adding several new twists. The extended reach provided by our partners combined with the popularity of consumer voting is an exciting formula," said Roseann Sessa, vice president marketing and public relations for Castle Brands. "We believe that it is an all-around winning program. Unsigned bands gain much needed exposure, music fans are exposed to new artists and can help launch a success story, and we can take the program directly to Boru fans on-premise."

The "Defend the Bar Band" program will begin on August 20, 2007. At that time, bands are invited to submit their entries on-line. The consumer voting portion of the fan sweepstakes will launch on September 24, 2007. The winning band will be announced in early November.

More about Boru([R]) Vodka

Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets. 40% ABV. SRP in the US $18 - $20/750ml.

More about Castle Brands Inc.

Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru([R]) Vodka, Gosling's Rum([R]), Sea Wynde([R]) Rum, Knappogue Castle Whiskey([R]), Clontarf([R]) Irish Whiskey, Jefferson's[TM] and Jefferson's Reserve([R]) Bourbon, Sam Houston([R]) Bourbon, Celtic Crossing([R]) Liqueur, Pallini([R]) Limoncello[TM], Raspicello[TM] and Peachcello[TM] and Brady's([R]) Irish Cream.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe", "intend," "expect", "may", "could", "would", "will", "should", "plan", "project", "contemplate", "anticipate", or similar statements. Because these statements reflect Castle Brands' current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Castle Brands' actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, demand for its products and services, its ability to compete effectively, its ability to increase revenue from its newer products and services and the other factors described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2006 filed with the Securities and Exchange Commission. Castle Brands undertakes no obligation to update publicly any forward-looking statements contained in this press release.