Research and Markets: Following The Purchase Of Virgin Mobile, NTL:Telewest Re-Brands As Virgin Media; This And More Inside The Media And Broadcasting Technology Executive Presentation Q2 2007

Business Wire, July 26, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c63899) has announced the addition of Media and Broadcasting Technology Executive Presentation Q2 2007 (Executive Presentation) to their offering.

This Executive Presentation outlines the current market, evolving strategies and new technologies present within the digital TV sector in Western Europe and the US.

Scope of this title:

Outlines cable, satellite, IPTV and DTT adoption across Western Europe and the US. Highlights current strategies employed by market players to remain competitive in an increasingly complex landscape. Addresses current technological trends, including HD and PVRs, that are set to transform the current marketplace. Financial tracker of two of the most successful players in the broadcasting sector.

Highlights of this title:

Following the purchase of Virgin Mobile, NTL:Telewest re-brands as Virgin Media. There is the growing risk of continued customer churn as the spat with BSkyB sees a loss of key imported programming and broadcast channels. Rising competition in the broadcasting industry necessitates long-term strategic planning of internal IT architecture to boost advantage. Generic IT systems and solutions, including BI and SOA approaches, will grow increasingly important in the sector.

Reasons to order your copy:

Present coherent trends occurring in the digital TV market in Western Europe and the US. Gain insight of KPIs on significant players in the digital TV sector.

Content Outline:

OVERVIEW

This product has been designed for delivery in a slide pack format (ppt).

Introduction

Scope of this report

Research and analysis highlights

Key reasons to read this report

Key Executive Summary details

Executive Summary

For more information visit http://www.researchandmarkets.com/reports/c63899

Source: Datamonitor