Salestream Software Releases PoliteMail® 2.0, Email Marketing Add-In for Microsoft Outlook™

Business Wire, June 12, 2007

PoliteMail First to Add Word of Mouth Campaign, in-Depth Tracking Features to World's Most Popular Email Application

PORTSMOUTH, N.H. -- Salestream Software, developer of email-based software tools that enhance marketing and boost sales, today announced the release of PoliteMail 2.0, a software add-in for Microsoft Outlook that adds broadcast and 1to1 marketing capabilities with response tracking to Outlook. PoliteMail 2.0, the first software product to add email marketing capabilities to Microsoft Outlook, enables users across various industries to manage lists and track responses without leaving the world's most popular email application.

With PoliteMail, users can create, send and track professionally branded, personalized email broadcasts to customers, prospects, industry partners or co-workers, all from within their familiar Outlook application and through their own authentic mail server. Users can select from hundreds of pre-made templates or build their own. PoliteMail adds valuable features to Outlook, including:

* Shared contact and mailing list management, with or without Microsoft Exchange Server

* Email response tracking, so users can see who is opening messages and attachments, clicking links, visiting websites and spreading messages by word of mouth forwarding

* Advanced email analytics to measure and improve marketing results, with automatic segmentation based on recipient behavior

* Automatic CAN-SPAM compliance with Opt-in/Opt-out and undeliverable management

* Smart Attachments[TM] that allow users to include trackable file attachments in email marketing messages and campaigns

"Email is a vital sales and marketing tool for broadcasting campaigns, 1to1 follow-up and initiating word-of mouth marketing," said Michael DesRochers, CEO of Salestream Software. "Unlike online email marketing, PoliteMail is the first and only tool to allow users to create and send authentic 1to1 messages right from Outlook. More importantly, PoliteMail's response tracking shows you what happens to the messages you send, what campaigns are most effective and which recipients are spreading the word, providing the insight needed to better target your communications without leaving your Outlook Inbox."

Availability and Pricing

PoliteMail is a software product with a web services component, available online for purchase and download at http://www.politemail.com. There are no contracts or monthly fees associated with downloading PoliteMail and additional message services cost less than a 1c per email. A free trial version allows users to send up to 100 1to1 messages to individuals, groups or lists. The standard edition for single users starts at $99 and includes 1,000 free send credits. The professional version is $279 and includes 10,000 free send credits. Multi-user packages are also available.

About Salestream Software (www.politemail.com)

Salestream Software develops email management applications to boost sales, improve service and generate marketing results. Salestream software provides businesses with the tools to do more with Microsoft Outlook, enabling efficient, effective communications while reducing costs and building customer relationships.

The company's PoliteMail product is the first to add direct 1to1 and broadcast email marketing capabilities to Outlook. PoliteMail delivers the benefits of centralized mailing list management with opt-in compliance, sales and marketing collaboration, content standardization, campaign personalization, and word of mouth marketing support with automatic response tracking, measurement and analytics.

For sales information, please contact Michael DesRochers at (603) 610-6111 x120.