Unica Caters to Online Retailers with Enhanced Web Analytics Solution

Business Wire, June 12, 2007

Affinium[R] NetInsight[TM] 7.2 Offers Advanced Segmentation Capabilities and More Complete Customer Profiles for Cross-Channel Insight

WALTHAM, Mass. and LONDON -- Unica[R] Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced a new version of its web analytics solution that is tailored to meet the needs of e-marketers. Affinium[R] NetInsight[TM] 7.2, introduced this week at eTail UK 2007, delivers advanced segmentation capabilities that allow online retailers to perform in-depth analysis of customer behavior and more easily visualize and analyze key performance indicators.

"Affinium NetInsight 7.2 improves marketers' ability to measure and analyze online and offline behavior beyond anything available on the market today," said Steve O'Brien, vice president of marketing and sales for Unica's Internet Marketing Solutions Group. "The new functionality makes it easier for e-marketers to analyze online retail activity by different segments of visitor population. Online marketers can create conversion funnel reports that are more meaningful than simple shopping cart checkout steps, including cross-channel behavior metrics."

With Affinium NetInsight 7.2, marketers can drill down beyond generic shopping cart abandonment to understand how specific market segments behave at any stage of the online and offline purchase process. For example, using Affinium NetInsight 7.2, an online marketer can compare not only the differences in behavior between frequent visitors and first-time visitors, but also could segment the visitor population by what products they look at, how long they spend on the site, or any other metrics they desire. These advanced segmentation capabilities give marketers the tools they need to better tailor both their online and offline campaigns to fit customer needs.

Among the other improvements in Affinium NetInsight 7.2 is Unica's new EasyTag[TM] technology. EasyTags provide site operators with a streamlined way to tag pages and collect data, without a huge upfront investment of time and resources and requiring very little or no ongoing maintenance. EasyTags reduce the time and effort required for retailers to track meaningful data about SKUs, promotions, and customers.

"In order to leverage the full capabilities of web analytics and gain real customer insight, it was essential that we were able to interrogate and generate reports from historical data. As all the data is available, Affinium NetInsight does not limit the questions that may be asked. We can easily drill down to any level of detail, and unanticipated 'cross tab' views are readily generated. Any solution that does not hold all the data accessibly online operates in a straightjacket of its own making!" commented Jukka Kamarainen, Technical Consultant, Architecture, AIRMILES.

Affinium NetInsight is a turnkey web analytics solution that may be purchased as software or as a hosted, on-demand solution. The on-demand solution is fully compatible with Unica's on-premise solution, making it easy for organizations, as their needs change, to bring web analytics in house or switch to on-demand applications without loss of data or configuration customization. When marketers use web analytics in conjunction with other modules in Unica's Affinium Suite, they can integrate online and offline behavior tracking and analysis and automate improved campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.

Unica's George Anidjar, sales director IMSG for Unica EMEA, is scheduled to be a speaker at this year's eTail UK, which takes place at Le Meridien Hotel, London, June 12-14, 2007. For more information, please visit www.wbresearch.com/etailuk/index.asp.> About Unica

Unica[R] Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.